Page 147 - Foundations of Marketing

114 Part 2 | Marketing Research and Target Markets

19 David Aaker, V. Kumar, George Day, and Robert 26 Ellen Byron, “‘From Diapers to ‘Depends’: b Based on information in Amy Corr, “Passersby
Lane, Marketing Research , 10th ed. (New York: Marketers Discreetly Retool for Aging Boomers,” Help Burt’s Bees Billboard Show Before-and-
Wiley & Sons, 2010). The Wall Street Journal , February 5, 2011, http:// After Effect,” Media Post , January 7, 2013, www
online.wsj.com/article/SB1000142405274870 .mediapost.com ; Edgar Allen Beem, “Beyond the
®
20 BehaviorScan Testing , 2013, www.symphonyiri
4013604576104394209062996.html (accessed Bottom Line: Baldwin&, an Award-Winning, Three-
.com/LinkClick.aspx?
March 30, 2012); Bruce Horovitz, “Big-Spending Year-Old Indie Agency,” Photo District News ,
fileticket=da0Vpb7a728%3D&tabid=348
Baby Boomers Bend the Rules of Marketing,” USA January 2013, p. 68; “Personal Care Line Aimed at
(accessed January 26, 2013).
Today , November 16, 2010, www.usatoday.com/ Gen Y Flaunts Attitude, Aroma, Digital Deftness,”
21 Chares Duhigg, “How Companies Learn Your
money/advertising/2010-11-16-1Aboomerbuyers Packaging Strategies , February 29, 2012, p. 6;
Secrets,” The New York Times , February 15, 2012,
16_CV_N.htm (accessed February 3, 2013). Allison Schiff, “Gud’s Integrated ‘Aromavision’
www.nytimes.com/2012/02/19/magazine/
Campaign Engages the Senses,” DM News , June
shopping-habits.html (accessed January 27, 2013). 2012, p. 37; www.baldwinand.com .
Feature Notes
22 Emily Steel and Julia Angwin, “The Web’s
c Daisuke Wakabayashi and Juro Osawa, “Billboard
Cutting Edge, Anonymity in Name Only,” The Wall a Based on information in David Shepardson and That Can See You,” The Wall Street Journal ,
Street Journal , August 4, 2010, http://online.wsj. Karl Henkel, “‘Electric Car Is Not Dead,’ GM September 3, 2010, B5; Emily Steel, “The
com/article/SB10001424052748703294904575385 Says,” Detroit News , January 17, 2013, www Billboard That Knows,” The Wall Street Journal ,
532109190198.html (accessed January 27, 2013). .detroitnews.com ; Mike Ramsey, “Nissan to February 29, 2011, B5.
23 Morgan Downs (Producer), Inside the Mind of Build Lower-Cost Leaf Electric Car in U.S.,”
d Emily Steel, “Using Credit Cards to Target Web
Google [DVD], United States: CNBC Originals, 2010. Wall Street Journal , January 9, 2013, www.wsj
Ads,” The Wall Street Journal , October 25, 2011,
.com ; Bill Vlasic, “2 Makers Press the Case for
24 Corporate Profile, Nielson, http://ir.nielsen.com/ A1, A16; “U.S. Senator Wants Details on How
Electric Cars,” New York Times , January 15,
GenPage.aspx?IID=4260029&GKP=1073745941 MasterCard, Visa Use Customer Data,” The Wall
2013, www.nytimes.com ; “Wireless Charging
(accessed January 26, 2013). Street Journal , October 27, 2011,
May Be Key to Electric Vehicle Success, BMW
25 Reprinted with permission of The Marketing http://blogs.wsj.com/digits/2011/10/27/u-s-
and Nissan Already Developing Technology,”
Research Association, P.O. Box 230, Rocky Hill, senator-wants-details-on-how- mastercard-visa-use-
New York Daily News , December 28, 2012,
CT 06067-0230, 860-257-4008. customer-data/ (accessed February 3, 2013).
www.nydaily.com .

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