Page 257 - Foundations of Marketing

224 Part 3 | Customer Behavior and E-Marketing

NOTES

1 Lauren Coleman-Lochner, “P&G Woos Diamantopoulos, “Domestic Country Bias, Sugar, Refined Specialty Sugar, Sugar Containing
the Hearts, Mind, and Schools of Vietnam,” Country-of-Origin Effects, and Consumer Products,” October 1, 2009, www.highbeam.com/
Bloomberg Businessweek , July 5, 2012, www Ethnocentrism: A Multidimensional Unfolding doc/1P3-1870093731.html (accessed March 15,
.businessweek.com/articles/2012-07-05/in Approach,” Journal of the Academy of Marketing 2010).
-vietnam-p-and-g-woos-hearts-minds-and-schools Science (January 2004): 80–95; Harri T. Luomala,
21
Arshad Mohammed, Justyna Pawlak, and
(accessed August 24, 2012); Ana Best, Tim “Exploring the Role of Food Origin as a Source
Warren Strobel, “Special Report: Inside the West’s
Clarke, Mandukhai Hansen, Matt Richards, and of Meanings for Consumers and as a Determinant
Economic War with Iran,” Reuters , December 28,
Aleksey Vlasov, “P&G Targets Emerging Markets of Consumers’ Actual Food Choices,” Journal of
2012, www.reuters.com/article/2012/12/28/us-iran-
to Stay Competitive,” August 18, 2011, http:// Business Research 60 (February 2007): 122–129;
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knowledgenetwork.thunderbird.edu/students/ Durdana Ozretic-Dosen, Vatroslav Skare, and
January 3, 2013).
2011/08/22/pg-targets-emerging-markets-to-stay- Zoran Krupka, “Assessments of Country of
22 U.S. Census Bureau, Foreign Trade Division,
competitive/ (accessed August 24, 2012); Mary Origin and Brand Cues in Evaluating a Croatian,
“U.S. Trade in Goods and Services—Balance of
Ralles, “Improving Lives in Vietnam,” P&G Western and Eastern European Food Product,”
Payments (BOP) Basis,” March 9, 2012, www
Corporate Newsroom , July 5, 2012, http://news. Journal of Business Research 60 (February
.census.gov/foreign-trade/statistics/historical/
pg.com/blog/company-strategy/improving-lives- 2007): 130–136.
gands.pdf (accessed April 2, 2012).
vietnam (accessed August 24, 2012). 11 Philip Coggan, “Markets in a Muddle,” The
23 Charles R. Taylor, George R. Franke, and
2 Larry Olmstead, “Four Seasons Hotels Expands to Economist: The World in 2011 Special Edition , Michael L. Maynard, “Attitudes Toward Direct
Africa and Luxury Safaris,” Forbes , July 31, 2012, 145.
Marketing and Its Regulation: A Comparison of
www.forbes.com/sites/larryolmsted/2012/07/31/ 12 Adam Davidson, “How China’s Currency Policy the United States and Japan,” Journal of Public
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24 Julius Melnitzer, “U.K. Enacts ‘Far-Reaching’
3 “Our Story,” Walmart, http://corporate.walmart (accessed January 20, 2012).
Anti-Bribery Act,” Law Times , February 13, 2011,
.com/our-story/ (accessed January 3, 2013); 13 Parmy Olson, “Greenspan Accuses U.S. of www.lawtimesnews.com/201102148245/Headline-
Nin-Hai Tseng, “Wal-Mart Stores: Global 500,” Dollar Weakening,” Forbes , November 11, 2010, News/UK-enacts-far-reaching-anti-bribery-act
Fortune , July 23, 2012, http://money.cnn.com/ www.forbes.com/2010/11/11/greenspan-dollar- (accessed March 28, 2011).
magazines/fortune/global500/2012/snapshots/2255 weakening-markets-currencies-g20-us-china-fed.
25 “About Counterfeiting,” IACC, https://iacc.org/
.html (accessed January 3, 2013); “Starbucks html (accessed January 20, 2012); Inti Landauro,
Coffee International,” Starbucks, www.starbucks “Colombia, Mexico Criticize Rich Countries about-counterfeiting/ (accessed January 8,
.com/bsusiness/international-stores (accessed on Monetary, Fiscal Policies,” The Wall Street 2013).
January 3, 2013). Journal , January 24, 2011, http://online.wsj.com/ 26 Loretta Chao, “The Ultimate Knock-Off: A Fake
4 “Export Assistance,” Office of the United States article/BT-CO-20110124-710562.html (accessed Apple Store,” The Wall Street Journal , July 20,
Trade Representative, www.ustr.gov/trade-topics/ January 20, 2012). 2011, http://blogs.wsj.com/digits/2011/07/20/the-
ultimate-knock-off-a-fake-apple-store/ (accessed
trade-toolbox/export-assistance (accessed 14 “Country Comparison:: GDP (Purchasing
February 21, 2012). Power Parity),” The World FactBook,. www.cia January 24, 2012).
27 Business for Social Responsibility, www.bsr.org
5 Gary A. Knight and S. Tamer Cavusgil, .gov/library/publications/the-world-factbook/
“Innovation, Organizational Capabilities, and rankorder/2001rank.html (accessed January 3, (accessed March 8, 2010).
the Born-Global Firm,” Journal of International 2013). 28 Stephen Fidler and Jacob Bunge, “NYSE Deal
Business Studies (March 2004): 124–141. 15 Ibid: “Country Comparison:: GDP- per Nears Collapse,” The Wall Street Journal , January 11,
6 Jessica Golloher, “McDonald’s Still Thriving in capita (PPP),” The World FactBook, www.cia 2012, A1, A9.
Russia After 20 Years,” February 2, 2010, www1 .gov/library/publications/the-world-factbook/ 29 “This Is Systembolaget,” www.systembolaget.se/
.voanews.com/english/news/europe/McDonalds- rankorder/2004rank.html (accessed January 3, Applikationer/Knappar/InEnglish/Swedish_alco
Still-Thriving-in-Russia-After-20-Years-83327327 2013). hol_re.htm (accessed March 23, 2010).
.html (accessed January 20, 2012). 16 Adi Narayan, “The Big Market for Dialysis in 30 “Country Comparison :: Internet Users,” The
India,” Bloomberg Businessweek , January
7 John Parker, “Another Year, Another Billion,” The World FactBook, www.cia.gov/library/
9–January 15, 2012, 26.
Economist: The World in 2011 Special Edition , 28. publications/the-world-factbook/rankorder/
17 “Censorship: The Trade Barrier That Dare Not 2153rank.html (accessed January 7, 2013).
8 Taco Bell Indian website, http://tacobell.co.in/
Speak Its Name,” Bloomberg Businessweek , March
tacomenu.aspx# (accessed January 23, 2012); 31 Pete Guest, “Switching On: Africa’s Vast New
14, 2011, 29–30.
Associated Press, “Taco Bell Comes to India,” Tech Opportunity,” July 12, 2011, Wired.co.uk,
Huffington Post , June 22, 2010, www 18 “The Rise of Capitalism,” The Economist , www.wired.co.uk/magazine/archive/2011/08/
.huffingtonpost.com/2010/04/22/taco-bell-to- January 21, 2012, 11. features/switching-on?page=all (accessed January
india_n_548427.html (accessed January 23, 2012). 19 Mark Djarem, “Polyester Shirts to $3 Shoes Face 24, 2012); “Africa’s Mobile Phone Industry
9 Anton Piësch, “Speaking in Tongues,” Inc . (June Highest U.S. Tariffs,” Bloomberg , June 14, 2011, ‘Booming’,” BBC , November 9, 2011, www.bbc
2003): 50 www.bloomberg.com/news/2011-06-14/polyester- .co.uk/news/world-africa-15659983 (accessed
10 shirts-to-3-shoes-face-top-u-s-duties-study-finds. January 24, 2012).
Sadrudin A. Ahmed and Alain D’Astous,
html (accessed January 23, 2012);“Will the New 32 “North American Free Trade Agreement,”
“Moderating Effects of Nationality on Country-
Congress Shift Gears on Free Trade?” The Wall NAFTANow.org, www.naftanow.org/facts/default_
of-Origin Perceptions: English-Speaking
Street Journal , November 18–19, 2006, A7. en.asp (accessed January 7, 2013).
Thailand Versus French-Speaking Canada,”
Journal of Business Research 60 (March 2007): 20 “U.S. Trade Representative Announces Fiscal 33 “Country Comparison :: GDP - per capita
240–248; George Balabanis and Adamantios 2010 Tariff-Rate Quota Allocations for Raw Cane (PPP),” The World FactBook, www.cia.gov/
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