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| Preface
We express appreciation for the support and encouragement given to us by our colleagues
at Texas A&M University and University of New Mexico. We are also grateful for the com-
ments and suggestions we received from our own students, student focus groups, and student
correspondents who provided feedback through the website.
A number of talented professionals at Cengage Learning and Integra have contributed
to the development of this book. We are especially grateful to Mike Roche, Julie Klooster,
Scott Dillon, Holly Henjum, Jennifer Ziegler, Allison Campbell, Audrey Pettengill, Deanna
Ettinger, Stacy Shirley, Robin LeFevre, and Megan Fischer. Their inspiration, patience, sup-
port, and friendship are invaluable.
William M. Pride
O. C. Ferrell
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Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
