Page 359 - Foundations of Marketing

326 Part 4 | Product and Price Decisions

Ultrabook: 18 Top Thin and Lights for 2012,” view-all (accessed October 16, 2012); Patrick d Meghan Casserly, “Drybar: How One Woman
Tech Radar , September 24, 2012, www Darling, “Intel Capital Creates $300 Million and a Hair Dryer Became a $20 Million
.techradar.com/us/news/mobile-computing/ Ultrabook Fund,” Intel, August 10, 2011, http:// Operation,” Forbes , November 1, 2012, www
laptops/best-ultrabook-18-top-thin-and-lights- newsroom.intel.com/community/intel_newsroom/ .forbes.com/sites/meghancasserly/2012/11/01/
for-2012-1054355 (accessed October 11, 2012); blog/2011/08/10/intel-capital-creates-300-million- drybar-how-one-woman-and-a-hair-dryer-
John Tobey, “Ultrabook: Anti-Apple Weapon ultrabook-fund (accessed February 11, 2013). became-a-20-million-operation/ (accessed
Powering Up, Creating Uncertainty Plus c Claire Suddath, “Club Applebee’s?” Bloomberg November 14, 2012); Monica Corcoran Harel,
Opportunity,” Seeking Alpha , May 1, 2012, http:// “Drinking and Drying,” Entrepreneur.com ,
Businessweek , August 27–September 2, 2012,
seekingalpha.com/article/546151-ultrabook- September 20, 2010, www.entrepreneur.com/
67–69; “Club Applebee's: Chain Courts Party
anti-apple-weapon-powering-up-creating- article/217294 (accessed November 14, 2012);
Crowd with 'Bee's Late Night’,” Huffington
uncertainty-plus-opportunity (accessed October 15, Elizabeth Holmes, “The Blow-Dry Bar Scene,”
Post , August 30, 2012, www.huffingtonpost
2012); Melissa J. Parenson, “Notebook Wall Street Journal , September 28, 2011, http://
.com/2012/08/30/club-applebees-bees-late-
Computers,” Consumers Digest , January online.wsj.com/article/SB1000142405297020
night_n_1843592.html (accessed September 15,
2012, www. consumersdigest.com/electronics/ 4831304576595322366093848.html (accessed
2012); Club Applebee’s, www.clubapplebees.com/
rise-of-the-ultrabooks/notebook-computers/ November 14, 2012).
index.html (accessed September 19, 2012).

Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.