Page 485 - Foundations of Marketing

452 Part 6 | Promotion Decisions

NOTES

1 26
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13
Tim Nudd, “Newcastle Mocks Stella Artois
2011, 3B; Sarah Skidmore and Bruce Schreiner, us/en/insights/press-room/2012/nielsen-global-
and Its Chalice in New Campaign,” Adweek ,
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2011, www.salon.com/news/feature/2011/01/28/
campaign-139351 (accessed January 22, 2013). 27 Dan Bigman, “Big Risk, Big Reward: Felix
taco_bell_ad_fake_meat (accessed January 23,
14 “2013 U.S. National Edition Rates,” TIME , www Baumgartner and Red Bull Deserve All The
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2
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15 Joann Peck and Jennifer Wiggins, “It Just Feels
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3
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16 Avi Dan, “Angelina Jolie in a New Louis Vuitton
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17 “Geek Squad,” YouTube, www.youtube.com/ Charts,” February 22, 2011, www.reuters
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31 Lynna Goch, “The Place to Be,” Best’s Review ,
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5
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20 Michael Learmonth, “Marketers, It’s Time to
7
“REDcard: Take Charge of Education,” Target,
Figure Out Your Mobile-Marketing Strategy,” 34 Lilly Vitorovich, “Product Placement to Be
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35
21 Pepe’s Pizzeria website, www.pepespizzeria
8 U.S. Census Bureau, American Community
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a
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9
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22 Rockney G. Walters and Maqbul Jamil,
Foul,” The Huffington Post , October 8, 2012, & Gamble Losing Its Edge?,” Advertising Age ,
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10
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23
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143074/ (accessed January 23, 2013). 2012).
the Use of Environmental Marketing Claims , http://
11 24 Tomás Bayón, “The Chain from Customer
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25
Pratibha A. Dabholkar, “Factors Influencing
January 23, 2013). ‘Bamboo,’" February 3, 2010, www.ftc.gov/
Consumer Choice of a ‘Rating Web Site’: An
12 opa/2010/02/bamboo.shtm (accessed December
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appmanager/rcc/CrownClub?_nfpb=true&_ Practice 14 (Fall 2006): 259–273. Claims on 'Green' Labeling,” Wall Street Journal ,
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