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Integrated Marketing Communications  |  Chapter 15  453



                       October 26, 2010,  http://online.wsj.com/article/       c                                                                                         Josh Dean, “The Company That’s Changing     Ad Age , February 21, 2012,  http://adage.com/article/
                       SB1000142405270230346700457557452171  Advertising,”  Inc ., May 28, 2012,  www.inc.com/  digital/meet-creative-shop-robots-wolves-sell-
                       0082414.html  (accessed December 12, 2011);   magazine/201206/josh-dean/b-reel-changing-  product/232836/  (accessed September 28, 2012).
                       Cassandra Sweets, “Update: California Sues 3   advertising.html  (accessed September 28, 2012);        d                                               Wendy Koch, “Firm Touts Green Efforts,”  USA
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                                                                                             Today , July 27, 2011, 3A; Natural American Spirit
                       Journal , October 26, 2011,  http://online.wsj.com/  (accessed September 28, 2012); Ann-Christine
                                                                                             Cigarettes,  www.nascigs.com/Public/Responsible-
                       article/BT-CO-20111026-718608.html  (accessed   Diaz, “Meet the Creative Shop Using Robots
                                                                                             Marketing-Policy.aspx  (accessed November 2,
                       December 12, 2011).                and 'Minority Report' Tech to Sell You Stuff,”
                                                                                             2011).









































































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