Page 513 - Foundations of Marketing

480 Part 6 | Promotion Decisions

c Marcos Cordero, “Five Ways to Use Green to Associated Press, “Truth in Green Ads? Not as pass-soap-companys-sales-surge-after-gma-
Grow Your Business with Marketing and PR,” Much as You Think,” MSNBC , October 6, 2010, exposure?clienttype=printable (accessed
Intuit, September 1, 2011, http://blog.intuit.com/ www.msnbc.msn.com/id/39535882/ns/business- December 2, 2011); “About Us,” Pass Christian
marketing/five-ways-to-use-green-to-grow- going_green/t/truth-green-ads-not-much-you- Soap Company, http://passsoapchristian.typepad.
your-business-with-marketing-and-pr/ (accessed think/ (accessed December 6, 2011). com/pass-christian-soap-co/about-us.html (accessed
December 6, 2011); McMilker, “PR Tips for d Trang Pham-Bui, “Pass Soap Company’s Sales December 2, 2011); “What People Are Saying…,”
Green Entrepreneurs,” Ecopreneurist , http:// Pass Christian Soap Company, www.passsoap.com/
Surge after GMA Exposure,” WLOX , November 21,
ecopreneurist.com/2008/01/22/pr-tips-for-green- press.html (accessed December 2, 2011).
2011, www.wlox.com/story/16096200/
entrepreneurs/ (accessed December 6, 2011);

Copyright 2014 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.