Page 570 - Foundations of Marketing

Subject Index I-13

by consumer, 145, 149–150 Digital stalking, 153 Eco Options promotional Evaluation of postpurchase, 148
extended, 150 Direct marketing, 409–412 campaign, 264 Evaluative criteria, 147
information search and, Direct ownership, 216–217 E-coupons, 501 Everyday low prices/pricing
146–147 Direct-response marketing, Effectiveness, 28 (EDLPs), 347, 352
limited, 150 410–411 Efficiency, 28, 365–366 Exchange controls, 202
postpurchase evaluation, 148 Direct selling, 412–413 Elastic demand, 335 Exchange efficiencies, marketing
problem recognition and, 146 Discounts/discounting Electric cars, 95 channel for, 365–366
psychological influences on, for business markets, 350 Electronic data interchange (EDI), Exchanges, 10
152–159 cash, 350 382, 391 Exclusive dealing, 389
situational influences on, comparison, 349 Electronic marketing, 228. See Exclusive distribution, 374–375
151–152 defined, 350 also E-marketing Executive judgment, 134
social influences on, 159–166 periodic, 345 E-marketing, 228 Existing products, 294–296
Decline stage of product, 270–271 quantity, 350 distribution considerations for, Experimental research, 90–91
Decoding process, 431 random, 345 243–244 Expert forecasting survey,
Delegation of the European Union seasonal, 350 pricing considerations for, 134–135
(EU), 208 trade, 350 245–246 Exploratory research, 89–90
Delphi technique, 135 Discount stores, 400 product considerations for, 243 Exporter, 417
Demand, 7 Discretionary income, 58 promotion considerations for, Exporting, 212–214
for business products, 183–184 Disposable income, 58 244–245 Extended decision making, 150
derived, 183 Distribution, 361 strategies for, 243–246 Extension
elastic, 334–335 channels of (See Marketing Embargo, 201 of brand, 279–280
fluctuating, 184, 334 channels) Encoding, 431 line of, 294
inelastic, 183, 335 dual, 369–370, 388–389 Encyclopedia Britannica, 234 External search, 146
joint, 184 e-marketing and, 243–244 Enduring involvement, 149
peak, 317 exclusive, 374–375 Energy drinks, 283 F
prices/pricing, 334–335, intensive, 373 Environment, 11–12, 54–69
342–343 lean, 383 analysis of, 54 Facebook, 232
primary, 434 marketing, variable of, 6–7 competitive forces in, 55–58 Face-to-face promotion, 486
for product, 332–335 online channels of, 384 defined, 11 Factor merchants, 420
selective, 434 physical, 379–388 economic forces in, 58–60 Fair Packaging and Labeling Act,
through promotion, 434 selective, 373–374 global markets, forces in, 62, 285–286
Demand-based pricing, 342 of services, 317–318 197–207 Family
Demand curve, 333 Distribution centers, 385 legal and regulatory forces in, branding by, 279
Demonstrations, 503 Distributor, 368, 417 61–66 influences of, 160–161
Density of market, 126 Dodd-Frank Wall Street Reform monitoring of, 472 packaging by, 282
Department stores, 398–400 and Consumer Protection political forces in, 60–61 Farmers markets, 355–356
Depression, 59 Act, 60, 63 responding to, 54–55 Fast Times at Ridgemont High,
Depth of product mix, 266, 267 Dominican Republic–Central scanning of, 54 477–478
Derived demand, 183 American Free Trade sociocultural forces in, 67–69 Feature article, 471
Descriptive research, 90 Agreement (CAFTA-DR), technological forces in, 66–67 Federal Trade Commission Act,
Design of research, 92–93 208 Environmental forces, 372. See 62, 388
Desk jobbers, 418 Do Not Call Implementation also Environment Federal Trademark Dilution Act,
Detail reps, 489 Act, 63 Equity in brand, 274–276 63
Developing strategies, 36–39 Do Not Call Registry, 63, 98, E-readers, 244 Feedback, 432
Differential pricing, 344 153, 247 Escalator, 278 Field order takers, 488–489
Differentiated targeting Do Not Track list, 153, 247 Esteem needs, 155 Field public warehouses, 385
strategy, 120 Door-to-door interviews, 98 Estimates, 131–133 First-mover advantage, 35–36
Differentiation of product, Drop shippers, 418 Ethical forces, 202–204 Fishbein model, 157
304–306 Dual distribution, 369–370, Ethical issues Fishyback, 387
Digital marketing, 228–229 388–389 defined, 73 Fixed costs, 336
Digital media, 229–239 Dumping, 212 with digital media, 246–248 Flighting schedule, 463
applications, 238–239 of marketing, 246–248 Fluctuating demand, 184, 334
blogs, 233–234 E research on, 106–107 F.O.B. (free on board) pricing,
consumer, behavior and changes Ethics 350, 353
in, 240–243 Early adopters, 272 code of, 77 Focus group, 89
ethical issues with, 246–248 Early majority, 272 defined, 76 Follow-up stage of personal
legal issues with, 246–248 E-commerce stores, 392 social responsibility and, 69–78, selling, 487
media-sharing sites, 234–236 Economy 72–73 Foreign Corrupt Practices Act, 202
mobile devices, 237–238 conditions of, 59–60 strategic planning, incorporating Form utility, 365
social network, 230–233 environment, forces on, 58–60 into, 76–78 Framing alternatives, 147
virtual sites, 236 forces in, 198–200 Euro, 208 Franchising, 214–215, 414–415
widgets, 238–239 global, 17–18 European Community. See Fraud, 247, 501
wiki, 233–234 marketing and, 17 European Union (EU) Free merchandise, 505–506
Digital Millennium Copyright social responsibility, dimension European Union (EU), 207, Free samples, 503
Act, 63 of, 70–71 208–209, 220, 247 Freight forwarders, 388

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