Page 571 - Foundations of Marketing

I-14 Subject Index

Frequent-user incentives, 502 Hurricane Sandy, 16, 64, 73, 247 Internet & American Life Project, Line extension, 294
Full-line forcing, 389 Hypermarkets, 401 238 Lips of Faith beer, 24
Full-service wholesalers, 417–418 Hypothesis, 92–93 Interviews Listings for dealer, 505
Functional middlemen, 419. See in-home, 98 Location-based networks, 237
also Agents; Brokers I on-site computer, 99 Logistics, 361, 379. See also
Functional modifications, 296 shopping mall intercept, 99 Physical distribution
Ideas, 259, 298 telephone depth, 98 Loyal customers, promotion for
G Illustrations, 466 Introduction stage of product, 267 retaining, 435
Immediate drop, 310 Inventory management, 382–383 Loyalty, 274–275
Games for consumer, 504 Importer, 417 Involvement, 149
Gatekeepers, 185 Importing, 212–214 M
GDP per capita, 220 Import tariff, 201 J
Gender targeting, 121 Impulse buying, 150 “Made in America” marketing,
General Agreement on Tariffs and Inactives, 242 Jobbers, 417–418 473
Trade (GATT), 212 Incentives for frequent-users, 502 Joiners, 242–243 Mad Money, 236
General-merchandise retailers, Income, 58 Joint demand, 184 Magnuson-Moss Warranty (FTC)
398–402 Individual branding, 279 Joint ventures, 215–216 Act, 62
General-merchandise wholesalers, Industrial classification systems, Judgment, executive, 134 Mail-order wholesalers, 418
417 188–189 Jury of consumers, 467 Mail surveys, 97–98
Generic brands, 276–277 Industrial distributor, 368 Just-in-time (JIT), 383 Maintenance, repair, and operating
Geodemographic segmentation, Inelastic demand, 183, 335 (MRO) supplies, 264
126 Influencers, 185 K Management. See also Supply
Geographic location, market Influences chain management
segmentation and, 129 of family, 160–161 Kinesic communication, 438 category, 409
Geographic pricing, 350 psychological, 152–159 customer relationship, 15–16
Gifts, 505–506 situational, 151–152 L inventory, 382–383
Global Attitudes Project, 231 social, 159–166 logistics, 361
Global Competitiveness Report, Information Labeling of product, 284–286 operations, 361
The, 205 databases of, 105–106 Laggards, 272 of products, 319–320
Global economy, 17–18 inputs for, 152 La mordida, 202 of salespeople for personal
marketing in, 16–20 marketing decision support Lanham Act, 63, 279 selling, 491–499
Globalization, 217–219 system of, 106 Late majority, 272 of sales territories, 497–498
Global markets/marketing marketing information systems Late-mover advantage, 35–36 of social customer relationship,
environmental forces in, of, 104 Layout, 467 483
197–207 searching for, 146–147 Leaders of strategic marketing, 28
strategies for, 196–197 for technology, gathering and of marketing channel, 376–377 supply, 361
Goals, 29, 181 analysis of, 103–106 opinion, 162 Manufacturer brands, 276, 277
Goods, 259 In-home interviews, 98 price, 348 Manufacturers’ agents, 369, 419
Government market, 177 Innovators, 66, 272 Lean distribution, 383 Manufacturers’ sales branches/
Gradual product introductions, Inseparability, 312 Learning, 155–156 offices, 420–421
303–304 Inside order takers, 488 Legal forces, 200–202. See also Manufacturers’ wholesalers, 420.
Great Depression, 60, 68 Insistence for brand, 275 Legal issues See also Manufacturer’s sales
Green campaigns, 471 Installations, 264 in environment, 61–66 branches/offices
Green marketing, 19–20, 129 Institutional advertising, 455 Legal issues Manufacturing, 215
Green products, 264 Institutional market, 177 with digital media, 246–248 Maquiladoras, 207
Greenwashing, 441 Intangibility of services, 311–312 of marketing, 246–248 Marginal analysis, 352
Gross domestic product (GDP), Integrated marketing in marketing channels, 388–389 Marginal cost (MC), 336
177, 199, 220, 311, 361, 409 channels of, 378–379 social responsibility, dimension Marginal revenue (MR), 336
Growth stage of product, 267–268 communications in, 429–432 of, 71–72 Market. See also Marketing;
Intellectual property, 247–248 in supply chain, 388–389 Target market; specific
H Intensive distribution, 373 Level of involvement, 149 types of
Intermediaries in marketing, Level of quality, 304 activities in, coordinating, 41
Halloween, 394 363, 372 Licensing, 214–215 business, 117, 174–178
Harry Potter, 86 Intermodal transportation, 387 for brand, 281 business-to-consumer, 116
Heterogeneity, 313 Internal search, 146 defined, 214 consumer, 116
Heterogeneous market, 119 International markets/marketing Lifestyle, 159 defined, 31, 116–117
High-tech vending machines, 414 customization vs. globalization Lifestyle shopping center, 406 density of, 126
Hispanic subculture, 166 in, 217–219 Light-emitting diodes (LEDs), 298 farmers, 355–356
Homesourcing, 311 defined, 196 Limited decision making, 150 global, 196–207
Homogeneous market, 119 modes of entry into, 212–217 Limited-line retailers, 402. See government, 177
Horizontal channel International research, 107–108 also Traditional specialty growth matrix for, 31
integration, 379 International Standard Industrial retailers heterogeneous, 119
House of Cards, 132 Classification (ISIC) system, Limited-line wholesalers, 417 homogeneous, 119
How to Win Friends and Influence 188 Limited-service wholesalers, institutional, 177
People (Carnegie), 193 Internet, 247, 259. See also Online 418–419 opportunities in, 33

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