Page 576 - Foundations of Marketing

Subject Index I-19

Unit loading, 384 geographic, 125–126 Warehouse showrooms, 402 services provided by,
Unsought products, 263 product, 5–6 Warehousing, 384–385 416–417
Uruguay Round, 212 psychographic, 127–128 Weaknesses, 34 specialty-line, 417
Usage rate, 383 segmentation, 121 Wealth, 59 truck, 418
Users, 185 Vending machines, high-tech, Websites for mobile devices, types of, 417–421
Utility, 365 414 237 Wholesaling, 416–421
Vendor analysis, 186 Welfare of customers, 19–20 Widgets, 238–239
V Venture team, 320 Wheeler-Lea Act, 62 Width of product mix, 266, 267
Vertical channel integration, Wholesalers, 416, 417 Wiki, 234, 248
Valentine’s Day, 334, 394 378–379 agents as, 419–420 Wilderness Downtown,
Validity, defined, 93 Vertical marketing system (VMS), brokers as, 419–420 The, 445
Validity of research, 93 378–379, 391 cash-and-carry, 418 Willingness to spend, 58–59
Value Video-sharing sites, 235–236 full-service, 417–418 Word-of-mouth communication,
analysis of, 185–186 Viral marketing, 446 general-merchandise, 417 444–446
of branding, 273–274 Virtual promotion, 486 limited-line, 417 World Fact Book, 200
defined, 8 Virtual sites, 236 limited-service, 418–419 World Trade Organization
marketing and, 8–9 mail-order, 418 (WTO), 212
Variable costs, 336 W manufacturers’, 420
Variables manufacturers’ sales branches/ X
behavioristic, 128–129 Warehouse clubs, 401–402 offices as, 420–421
demographic, 122–125 Warehouses, 385 merchant, 417–419 X Factor, 446

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