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Example Essay 2
What makes Twitter so appealing? Student essayist Brian Dube
illustrates Twitter’s appeal through the use of examples.
Twitter’s Appeal
Twitter is arguably one of the fastest growing social
media networks in the world. The simple concept of a
140-character status update in response to the question
“What are you doing?” has gained a lot of popularity with
those who saw Facebook as “too complicated” or who
had privacy concerns with other sites. What started out
as a simple way for friends to stay updated with each
other in real time has evolved into a medium for brands,
news networks, and celebrities to reach out to their
followers.
Brands have found ways to use Twitter as both
advertising and customer service tool. Companies like
Dell and Starbucks have created accounts in which they
post updates on new deals and coupons, allowing their
followers to instantly find out about new savings.
Verizon has used Twitter for its viral DROID marketing
