Page 243 - Business Principles and Management

Unit 3

and update it regularly. You will want to keep in contact with customers to
make sure they are pleased with your site and with their purchasing experiences.
Watch competitors to keep up-to-date with the products and services they are
offering. Keep up with the latest technology and online business procedures to
make sure your e-commerce business continues to be successful.

CHECKPOINT
Explain why it is important to advertise your online business
offline.

9.3 Assessment

UNDERSTAND MANAGEMENT CONCEPTS
Circle the best answer for each of the following questions.
1. Establishing an e-commerce business requires
a. business planning
b. technology development
c. site promotion
d. all of the above
2. If a business cannot host its own e-commerce site, it could use a
a. domain service
b. Web-hosting service
c. server company
d. all of the above

THINK CRITICALLY
Answer the following questions as completely as possible.
3. Describe the basic elements of successful e-commerce site design.
4. Describe how a search engine can help promote
a business.

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