Page 246 - Business Principles and Management

C HAPTER 9 A SSESSMENT

APPLY WHAT YOU KNOW

21. Explain how the Internet makes it easier for small businesses to com-
pete with larger businesses.
22. Explain why there are such large cost savings to businesses when they
use the Internet to sell airline tickets, provide banking and bill-paying
services, or distribute software.
23. Describe why a business would use the Internet only for information
rather than for developing interaction or integration.
24. Explain why only a few Internet users go online to purchase products
and services but many more go online to gather information and then
purchase products from a local business.
25. On what types of Internet sites would you advertise to make prospec-
tive customers aware of your new e-commerce business that sells CDs
and music videos?

MAKE CONNECTIONS

26. Math Internet usage varies according to individuals’ ethnic and racial
background. The following chart lists the number of people in each
of the major ethnic/racial classifications in the United States and the
percentage of that population that uses the Internet.
Racial/Ethnic U.S. Population % of Population
Classification (in millions) Using the Internet
African-Americans 13.3 40%
Hispanic 10.1 32%
All U.S. ethnic 29.8 39%
minorities
Caucasian/White 186.7 60%

a. Calculate the number of Internet users for each racial/ethnic
classification listed. Then determine the total number of people
in the U.S. population, the total number of Internet users in the
U.S. population, and the average percentage of the total popula-
tion using the Internet.
b. What are some possible reasons the usage rate of the Internet
varies, based on a person’s racial/ethnic classification?
27. Research Go online and find at least three examples of businesses
for each stage of e-commerce development: information, interac-
tion, and integration. If possible, print a copy of each company’s
home page. Using that home page, describe why the business fits
the stage in which you classified it.
28. Technology Use Web page creation software or a word processor
that creates HTML documents to create a personal Web page.
Include hyperlinks to other Web sites. Explain how your Web
page design addresses your communication goals.

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