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Chapter 9 • E-Commerce
Career Cluster
Webmaster
ebmasters are called the “guardians of • Must be familiar with the software tools
cyberspace.” They are the people who used to create and maintain Web sites.
Wcreate, organize, and manage Web sites • Must be able to work with a wide variety of
for schools, businesses, and governmental individuals, including computer programmers,
organizations. There are two kinds of Webmas- managers, marketers, and customers.
ters: those who focus on hardware, software,
and communication protocols (such as “http”), Working as a Webmaster
and those who focus on the site’s content. Lucinda started working with a small advertising
Webmasters spend their time in a highly tech- company after she received her graphic design
nical environment that is constantly changing.
degree from a local com-
munity college. Her job was
Employment Outlook to help the company design
Employment in all computer- Web sites. She was soon
related fields is expected to grow hired as a Webmaster by a
faster than average. Almost all larger company, where she
businesses in the United States learned more about Web
are planning or have Web sites to page creation software and
develop and maintain. PHOTO: © GETTY IMAGES/PHOTODISC. HTML programming. She
was also required to work
Job Titles with other computer engi-
System Administrator neers. Lucinda has been re-
ceiving offers to work for
Webmaster larger companies on more
Chief Information Officer (CIO) complicated Web sites.
Needed Skills Career Assessment
• Must have an associate’s degree or certificate Why are Webmasters important to businesses?
at a minimum. Why do they need to be trained in a number
• Must be self-motivated and detail-oriented. of different skill areas? What do you like and
• Must have strong writing skills. dislike about this career area?
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