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C HAPTER 1 A SSESSMENT
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                                                CHAPTER CONCEPTS


                                                •  Industrial businesses produce goods used by other businesses or orga-
                                                   nizations to make things. Commercial businesses engage in marketing,
                                                   in finance, and in providing services. Every business engages in at least
                                                   three major activities: production, marketing, and finance.

                                                •  The increased global competition of recent years has required firms to
                                                   become more efficient and effective at providing goods and services of
                                                   high quality at low prices to customers around the world. Innovations
                                                   such as computer technology and the Internet have changed the way
                                                   businesses run.
                                                •  A country’s economic growth is seen in a continuously expanding
                                                   GDP and the variety of goods and services that people are able to
                                                   afford. The ease of starting a small business has allowed many people
                                                   to become either entrepreneurs or intrapreneurs. Although many small
                                                   firms fail, many others are highly successful as independent enterprises,
                                                   franchisees, or large international firms.




                                                REVIEW TERMS AND CONCEPTS

                                                Write the letter of the term that matches each definition. Some terms will
                                                not be used.
                                                   1. Businesses that produce goods used by other businesses or organi-
                                                      zations to make things
                                                   2. Organization that produces or distributes a good or service for profit
                                                   3. Producing products and services quickly, at low cost, without wasting
                     a. business                      time and materials
                     b. commercial businesses      4. Something entirely new
                     c. downsize                   5. Businesses that use mostly labor to offer mostly intangible prod-
                     d. efficiency                    ucts to satisfy consumer needs
                     e. entrepreneur
                      f. foreign goods             6. Activity that involves making a product or providing a service
                     g. franchisee                 7. Ability of businesses from one country to compete with similar
                     h. franchisor                    businesses in other countries
                      i. global competition        8. Parent company of a franchise agreement that provides the prod-
                      j. gross domestic product       uct or service
                        (GDP)
                     k. industrial businesses      9. Quantity produced within a given time
                      l. industry                 10. All businesses within a category doing similar work
                     m. innovation                11. Total market value of all goods and services produced in a country
                     n. output                        in a year
                     o. production                12. Products made by firms in other countries
                     p. productivity
                     q. service businesses        13. Someone who starts, manages, and owns a business
                                                  14. To reduce the amount and variety of goods and services produced
                                                      and the number of employees needed to produce them






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