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Chapter
                        17                   Financial Services





                                             17.1 Financial Institutions

                                             17.2 Common Financial Services

                                             17.3 Investing and Investments









                                             RE ALITY CHECK



                                             What Should We Do with the Money?

                                                 mong his many duties, Andrew Jones manages the finances for the
                                                 rapidly growing Kilgore Kitchens, a distributor of all types of kitchen
                                             A gadgets. During the morning break, he planned to discuss the large
                                             balance in Kilgore’s checking account with Julie Vernon, the company’s
                                             bookkeeper. As they entered the nearby deli, Julie expressed her frustra-
                                             tion in balancing this month’s checking account. Julie said, “Andrew, we
                                             run most of the business’s financial transactions through the checking
                                             account. I spend days trying to keep track of all of the money coming in
                                             from our customers and all the bills we are paying. We need to find a
                                             way to get more efficient with the way we use our money or we will
                                             never know whether we are making a profit or not.”
                                                “You know, Julie,” Andrew commented, “we are a successful and grow-
                                             ing business. When we were younger we had to worry about having enough
                                             money to pay our bills, but over time we have built up a lot of cash. We
                                             should start thinking about how much money we really need in the check-
                                             ing account and what to do with the excess amount of cash we’ve managed
                                             to build up in that account. That is money not working for us.”
                                                “I agree, Andrew,” Julie said. “We make almost no money in a regular
                                             checking account. And I don’t see any upcoming heavy payment drains.
                                             Why don’t we divide the excess between some good short-term and long-
                                             term investments?”
                                                Andrew paused and then remarked, “But we need answers to some ques-
                                             tions first. Where can we put the money and earn the most on it? Is one
                                             bank any different from another? What investment opportunities exist for
                                             short and long time periods? Can we make several investments and still have
                                             enough cash to pay our bills during the year?”
                                                “Andrew, let’s work together on this,” Julie replied. “Can you find time
                                             by lunch tomorrow to do some financial shopping? Then we can sort out
                                             our information and be ready to make a decision.”
                                                “Sounds like the right move to make, Julie. I know you have to go to
                                             our bank to make deposits this afternoon. Why don’t you talk with them
                                             about the options they can provide? I’m going to spend some time on the
                                             Internet gathering information on other investment choices.”
                  446                           Julie nodded her approval. “See you at lunch tomorrow. This could be
                                             just what the business needs.”
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