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Unit 5







                      17.2         Common Financial Services



                    Goals                                        Terms
                    • Describe the value and uses of             • check                    • variable interest rate
                       checking accounts and loans.              • endorsement              • electronic funds
                    • Discuss the ways in which                  • unsecured loan             transfer (EFT)
                       technology is changing                    • secured loan             • direct deposit
                       banking services.
                                                                 • prime rate               • automatic teller
                                                                 • fixed interest rate        machine (ATM)






                                                Common Banking Services


                                                In spite of the changes that have occurred in the financial world, financial services
                                                have improved greatly in recent decades. Today, the majority of banking institu-
                                                tions provide a host of services. Historically, the most complete line of banking
                                                services designed for individual consumers and small businesses was offered by
                                                commercial banks. Those services included a number of types of savings and
                                                checking accounts and various types and lengths of commercial and consumer
                                                loans. Many banks offer financial services such as accounting and tax prepara-
                                                tion, financial planning, and financial advice, and even rent safe deposit boxes in
                                                which customers can secure valuables.
                                                   Now, as specialized banks and nonbanks become more competitive with
                                                commercial banks, they are offering the traditional bank services that their
                                                customers demand. At the same time, commercial banks are adding more and
                                                more nonbank financial services to respond to the competition, attract new
                                                customers, and increase their revenues. Two of the most common banking
                                                services are checking accounts and loans. Nearly all businesses and many
                                                consumers regularly use these services.

                                                CHECKING ACCOUNTS

                                                Checking accounts enable depositors to write checks rather than pay bills in cash.
                                                A check is a written order requiring the financial institution to pay previously
                                                deposited money to a third party on demand. Businesses use checks to pay for
                                                purchases that are inexpensive or moderately expensive and are not financed with
                                                a loan, such as office equipment, supplies, and inventory. They also use checks to
                                                pay regular expenses such as payroll, utilities, and taxes. Many customers use
                                                checks to pay for purchases from businesses. When customers pay by check, the
                                                business must take precautions, such as requesting identification or using a check
                                                authorization system, to make sure the check is not stolen or forged.
                                                   To cash or deposit a check, the person to whom the check is written—the
                                                payee—must endorse the check. An endorsement is the payee’s signature on the
                                                back of the check. A properly written check and three types of endorsements are
                                                shown in Figures 17-3 and 17-4.




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