Page 523 - Business Principles and Management
P. 523
Unit
6 Production and Marketing
Management
CHAPTERS
19 Product Planning and
Production Management
20 Nature and Scope
of Marketing
21 Product Development
and Distribution
22 Pricing and Promotion
“ It is the fate of most companies to see a competitor come out with something new that they should have
thought of. Worse, the idea may have been kicking around in their organization without ever surfacing at a level
where it could have been seized and launched. Good ideas are in the air, and what separates the masters from
the plodders is how well organized they are to capture and evaluate ideas, and then to develop and launch them
” Phillip Kotler
successfully.
