Page 591 - Business Principles and Management

C HAPTER 21 A SSESSMENT

DETERMINE THE BEST ANSWER

11. A product that offers different features and options for the
consumer is a(n)
a. augmented product
b. branded product
c. enhanced product
d. total product
12. One of the most popular methods of direct distribution combines
telephone sales with computer technology and is called
a. direct marketing
b. online marketing
c. phone sales
d. telemarketing
13. A distribution channel in which one business owns organizations at
other levels of the channel is a(n)
a. administered channel
b. channel integration
c. channel captain
d. channel linkage
14. Packing products in large shipping containers at the factory and
shipping them by a variety of transportation methods is
a. multishipping
b. containerization
c. factory shipping
d. piggybacking
15. Which of the following are functions of packaging?
a. protecting products
b. providing information to customers
c. making the product easier to use
d. All of the above are functions of packaging.
16. The type of distribution in which a sales rep calls on a person or a
company sends material directly to a customer is called
a. direct distribution
b. indirect marketing
c. telemarketing
d. database marketing
17. The preferred low-cost transportation system used to move heavy
and bulky items is
a. air freight
b. ocean freight
c. rail
d. trucks

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