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sponsor, functional managers, customers, project team members, and so on.
On large projects that cross multiple functional areas, you may have stakeholders who
are not actively participating in the project or do not fully understand their role. This
can occur when large systems are being implemented or new products are being
deployed across several geographic regions. For example, if the customer services
director does not understand how their team is involved or what the total impact on
their group will be, you need to get them connected to what’s happening.
It may be useful to develop a stakeholder engagement plan that describes the key
points you need to get across.
Identify which aspects of the project plan to communicate.
List any known or probable benefits or concerns from the stakeholder.
Determine the key message to convey to each stakeholder.
Figure 8.2 shows an example of a stakeholder engagement plan using the customer
operations scenario for a new product deployment.
FIGURE 8.2 Stakeholder engagement plan
This particular example uses three scenarios based on the amount of time you are
spending with the stakeholder. This approach has two key benefits.
You have carefully thought out what you need to say.
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