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One 2004 study in Costa Rica showed how the value of par-  such as clean air and water, because they are priceless and we
                     ticular services could be precisely measured. Taylor Ricketts of   would perish without them. Others said that arguing for con-
                     Stanford University, working with Gretchen Daily and others,   servation purely on economic grounds risked not being able to
                     studied native bees at a large coffee plantation. By carefully   justify it whenever it failed to deliver clear economic benefits.
                     measuring bee pollination (p. 98, 272) and resulting coffee   In 2002, Costanza joined Andrew Balmford and 17 other
                     production in areas near forest and in areas far from forest,   colleagues to compare the benefits and costs of preserving natu-
                     Ricketts calculated that forests were providing the farm with   ral systems intact versus converting wild lands for agriculture,
                     pollination  services  worth  $60,000  per  year. The  study was   logging, or fish farming.  After reviewing many studies, they
                     persuasive  and gained  international  attention, yet short-term   reported in the journal Science that a global network of nature
                     economic incentives led the plantation owners to disregard its   reserves covering 15% of Earth’s land surface and 30% of the
                     lessons. When the price of coffee dipped, the owners converted   ocean would be worth $4.4 to $5.2 trillion. This amount is 100
                     the land to pineapple, which does not need pollinators.  times greater than the amount those areas would be worth if they
                        In 1997 a research team headed by environmental econo-  were converted for direct exploitative human use. This demon-
                     mist Robert Costanza set out to calculate the total economic   strates, in their words, that “conservation in reserves represents a
                     value of all the services that oceans, forests, wetlands, and other   strikingly good bargain.”
                     systems provide across the world. Costanza’s team combed the   In 2010, researchers wrapped up a large U.N.-sponsored
                     scientific literature and evaluated over 100 studies that used var-  international effort to summarize and assess attempts to quan-
                     ious valuation methods to estimate dollar values for 17 major   tify the economic value of natural systems. The Economics of
                     ecosystem services, such as water purification, climate regula-  Ecosystems and Biodiversity study has published a number of
                     tion, plant pollination, and pollution cleanup (FIguRE 6.15). To   fascinating reports that you can download online. Regarding
                     improve the accuracy of estimates, the researchers reevaluated   measuring, or valuation, of nature’s economic worth, this
                     the data using multiple valuation techniques. They then multi-  effort concludes:
                     plied average estimates for each ecosystem by the global area it
                     occupied. Their analysis, reported in the journal Nature, calcu-  Valuation is seen not as a panacea, but rather as a tool to
                     lated that Earth’s biosphere in total provides at least $33 trillion   help recalibrate the faulty economic compass that has led
                     ($48 trillion in 2013 due to inflation) worth of ecosystem ser-  us to decisions that are prejudicial to both current well-
                     vices each year—more than the GDP of all nations combined!  being and that of future generations.  The invisibility of
                        This research sparked excitement, but also debate. Some   biodiversity values has often encouraged inefficient use or
                     ethicists argued that we should not put dollar figures on services   even destruction of the natural capital that is the foundation
                                                                             of our economies.


                              Soil formation                  Ecosystem Services        We can measure progress
                           Genetic resources                                            with full cost accounting
                                 Pollination                                            If  assigning  market  values  to ecosystem
                            Habitat provision                                           services helps to give us a fuller and truer
                            Biological control                                          picture of costs and benefits, then we can
                                                                                        take a similar approach to measuring the
                             Erosion control
                       Type of ecosystem service  Water regulation                      For decades, policymakers and the pub-
                                                                                        economic progress we make as a society.
                           Climate regulation
                              Raw materials
                                                                                        lic have assessed each nation’s economy
                                Recreation
                                                                                        by calculating its  Gross Domestic Product
                                                                                        (GDP),  the  total  monetary  value  of  final
                              Gas regulation
                              Food provision
                                                                                        each year. Governments regularly use GDP
                               Water supply                                             goods and services the nation produces
                                                                                        to make policy decisions that affect billions
                        Disturbance regulation                                          of people. However, GDP is a poor meas-
                            Waste treatment                                             ure of economic well-being. For one thing,
                               Cultural uses                                            it does not account for nonmarket values.
                             Nutrient cycling                                           For another, it lumps together all economic
                                                                                        activity, both desirable and undesirable.
                                         0   0.5  1.0  1.5  2.0  2.5  3.0  3.5  17.0    Thus,  GDP  can  rise  in  response  to  eco-
                                              Total global value per year (trillions of dollars)  nomic activities that harm society.
                                                                                            For example, crime boosts GDP
                     FIguRE 6.15  Environmental economists in 1997 estimated the value of the
                     world’s ecosystem services at more than $33 trillion ($48 trillion in 2013 dollars).   because crime forces people to invest in
                     Shown are subtotals for each ecosystem service. This amount is an underestimate   security measures and to replace stolen
                     because it does not include ecosystems for which adequate data were unavailable. Data   items. Oil spills (FIguRE 6.16) increase
                     from Costanza, R., et al., 1997. The value of the world’s ecosystem services and natural capital. Nature 387:   GDP because they require cleanups, which
             170     253–260.                                                           cost money and increase the production







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