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P. 114

MyMISLab       ™


              Improve Your             “So . . . ”
         Grade!                        “So, we buy our parts from others, who really know how to make them. We’ve
         Over 10 million students   never been a manufacturer. We start manufacturing spare parts, even if it’s just simple
         improved their results using   ones . . . well, that’s a whole new business.” Drew sounds very worried as he speaks.
         the Pearson MyLabs.           “Sounds exciting to me.”
         Visit mymislab.com for        “Yeah, and wrestling with alligators is also exciting.”
         simulations, tutorials, and   “What most concerns you?”
         end-of-chapter problems.      “Where do I begin? Hmm. We don’t have internal processes for manufacturing.
                                    What items do we decide to build? When? On what schedule? How do we order the
                                    raw materials? How do we set up the equipment? What information systems do we
                                    need? What personnel? How do we control for quality? Do we need new information
                                    systems there? Databases to store manufacturing and quality data? And, Addison, I’m
                                    just getting started.”
                                       “Sounds like you’ve got your hands full.”
                                       “Yeah, I do. And I’m still running operations.”
                                                              “You think this is a bad idea?”
                                                              “Maybe. I don’t know. If this is the future, then we need
                                                          to get on board. On the other hand, we could waste plenty of
                                                          money and ruin our reputation with our customers. And 3D
                                 “And we’ve got           printing might be just a fad.”
                                 a lot of process             “Hey, Drew, I’ve got to run. But let me know if I can help
                                 and systems              somehow.”
                                                              “OK. Thanks. I just hope Jason and Kelly know one thing.”
                                 work to do.”                 “What’s that?”
                                                              “This isn’t like taking on a new line of parts. It means
                                                          changing the business we’re in. And we’ve got a lot of
                                                          process and systems work to do if we want to do that. It’s
        Source: Bizoo_n/iStock/Thinkstock/Getty Images
                                                          not just the $10,000 for the machine, that’s for sure.”
                                       “Well, tell ’em that.”
                                       “I will. I hope they already know it, though.”








                                                        Study QueStionS



                                    Q1       How does organizational strategy determine information

                                             systems structure?
                                    Q2       What five forces determine industry structure?
                                    Q3       How does analysis of industry structure determine competitive
                                             strategy?
                                    Q4       How does competitive strategy determine value chain
                                             structure?
                                    Q5       How do business processes generate value?

                                    Q6       How does competitive strategy determine business processes
                                             and the structure of information systems?
                                    Q7       How do information systems provide competitive advantages?
                                    Q8       2025?
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