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Q2  How Can New Hardware Affect Competitive Strategies?   121

                                       These devices will also need new protocols, more bandwidth and tighter security and con-
                                       sume more energy.
                                           A good example of this push toward smart devices is General Electric’s (GE) Industrial
                                              6
                                       Internet.  GE’s Industrial Internet is a broad program focused on creating smart devices, ana-
                                       lyzing the data from these devices, and then making changes that increase efficiencies, reduce
                                       waste, and improve decision making. GE sees the greatest potential for smart devices in hospi-
                                       tals, power grids, railroads, and manufacturing plants.
                                           GE estimates that an average airline using smart devices in its jet aircraft could save an av-
                                       erage of 2 percent in fuel consumption. The resulting fuel and carbon dioxide savings would be
                                       the equivalent of removing 10,000 cars from the road. 7
                                           Microsoft has also made tremendous gains using smart devices. Microsoft has created a
                                                                                                                   8
                                       network of 125 smart buildings spread over 500 acres in Redmond, Washington (Figure 4-6).
                                       Its operations center processes 500 million data transactions every day from 30,000 devices, in-
                                       cluding heaters, air conditioners, lights, fans, and doors.
                                           Microsoft engineers were able to reduce energy costs by 6 percent to 10 percent a year by
                                       identifying problems like wasteful lighting, competing heating and cooling systems, and rogue
                                       fans. For Microsoft, that’s millions of dollars. What if every corporate building were a smart
                                       building? When you consider that 40 percent of the world’s energy is consumed in corporate
                                       buildings, you can start to get an idea of the immense cost savings.

                                       Self-driving Cars

                                       The second disruptive force that could change the way businesses operate is self-driving cars.
                                       A self-driving car (also known as an autonomous car or driverless car) uses a variety of sen-
                                       sors to navigate like a traditional car but without human intervention. It will be full of advanced





























            Figure 4-6
            Microsoft’s Redmond, WA,
            Campus
            Source: Ian Dagnall/Alamy




                                       6
                                        Peter C. Evans and Marco Annunziata, “Industrial Internet: Pushing the Boundaries of Minds and Machines,”
                                       General Electric, November 26, 2012, accessed May 21, 2014, www.ge.com/docs/chapters/Industrial_Internet.pdf.
                                       7 Ibid.
                                       8 Jennifer Warnick, “88 Acres: How Microsoft Quietly Built the City of the Future,” Microsoft Corp., accessed
                                       May 21, 2014, www.microsoft.com/en-us/news/stories/88acres/88-acres-how-microsoft-quietly-built-the-city-of-
                                       the-future-chapter-1.aspx.
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