Page 155 - Using MIS
P. 155

Q2  How Can New Hardware Affect Competitive Strategies?   123

                                           After work the family goes shopping and is dropped off curbside at the store. No need to
                                       park anymore. It’s safer too. While shopping, Dad gets a message from his college-aged daugh-
                                       ter that she needs the car sent to pick her up from the airport. Dad’s glad he won’t have to drive
                                       all the way out there.
                                           Dad remembers when he had to drive himself. It was a long and painful process. Now the
                                       car plans the route for him, fills itself up with gas, communicates with intersections so he never
                                       gets a red light, and reroutes itself if there’s an accident or traffic. Most importantly, he doesn’t
                                       get mad at other drivers. Traveling is just easier now.
                                           Later the family plans a vacation to a distant locale. Taking the self-driving car is the way
                                       to go. No airport security lines, family members don’t have to get frisked by overzealous TSA
                                       agents, they get comfortable seats that face each other, they don’t have to pay for their bags, and
                                       they don’t have to rent a car when they get there. Plus, they can leave anytime they like.
                                           Sometimes it’s nice to leave for vacation at night and sleep while you’re “driving.” Driving
                                       isn’t bad when you don’t actually drive.
                                       Self-driving Cars Make Things Cheaper

                                       You’ve seen how a self-driving car can make your life easier. But what about cost? Will it be more
                                       expensive or less expensive than the car you have now?
                                           Self-driving cars will probably be much less expensive over time than your current car.
                                       Early adopters will pay a premium when self-driving cars first hit the market, but that’s true of
                                       most new products.
                                           Cost savings will show up in several ways. In the above scenario, you may have noticed that
                                       the family had only one car. Self-driving cars will be used more effectively than cars are used
                                       now. Most cars sit dormant for 22 hours a day. Sharing a self-driving car could eliminate the
                                       need to have multiple cars. That’s a big cost savings.
                                           You’ll see more cost savings because a self-driving car will drive better than you. You’ll save
                                       on fuel because it will drive more efficiently (less braking, revving the engine, and street racing!).
                                       You will avoid costly traffic tickets, parking tickets, and DUI citations.
                                           Your car insurance will drop dramatically. It may be so low that you won’t even need it
                                       anymore. Your car will have crash avoidance systems that apply the brakes before you even see
                                       a problem. It will be able to know the exact locations, velocities, and routes of all cars within the
                                       vicinity. Automobile accidents may become a thing of the past.
                                       Self-driving Cars Will Make Things Safer

                                       Yes, you read that right—safer. Currently 90 percent of motor vehicle crashes are caused by
                                                  12
                                       human error.  Motor vehicle crashes are the leading cause of death for people ages 3 to 33.
                                       Spending time driving may be the most dangerous thing you do all day.
                                           Your car will be able to see better than you, react more quickly than you, and have better
                                       information about your driving environment. It will be able to communicate with other cars
                                       around it, dynamically analyze traffic patterns, avoid construction sites, and contact emergency
                                       services if needed.
                                           Self-driving cars will mean safer driving, fewer accidents, fewer drunk drivers, fewer road-
                                       rage incidents, and fewer auto–pedestrian accidents. Cars will be able to go faster with fewer
                                       accidents. In the future, manual driving may be a risky and expensive hobby.
                                       Self-driving Cars Will Disrupt Businesses

                                       Self-driving cars have the potential to disrupt well-established industries. Self-driving cars may
                                       mean fewer cars on the road. Fewer cars on the road may mean fewer cars sold (transportation),



                                       12 Network of Employers for Traffic Safety, “10 Facts Employers Must Know,” accessed May 22, 2014, http://
                                       trafficsafety.org/safety/fleet-safety/10-facts-employers-must-know.
   150   151   152   153   154   155   156   157   158   159   160