Page 192 - Using MIS

160 Chapter 4 Hardware, Software, and Mobile Systems

MyMISLab ™

Go to mymislab.com for Auto-graded writing questions as well as the following
Assisted-graded writing questions:

4-17. Suppose your first job after graduation is working as a marketing analyst for a
large online retailer. You have been asked to look at how changes in mobile use
might affect online sales. Based on Figure 4-22, consider the following:
a. Reflect on how the growth of mobile systems could affect your company’s
marketing efforts.
b. Describe how changes in mobile hardware will impact online sales as an
industry.
c. Explain how your knowledge of the differences between native and Web
application development could help you in your job as an online marketer.
d. Explain ways that mobile systems will change the premium on the skills
necessary for your job as an online marketer.
4-18. According to the policies shown in Figure 4-24, evaluate which BYOD policy
would be most appropriate at your school.