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210       Chapter 6  The Cloud

                                    in Q2 and Q3. Before we define and explain those terms, however, let’s consider factors that
                                    make the cloud the future.

                                    Why Is the Cloud Preferred to In-House Hosting?

                                    Figure 6-3 compares and contrasts cloud-based and in-house hosting. As you can see, the posi-
                                    tives are heavily tilted toward cloud-based computing. The cloud vendor Rackspace will lease
                                    you one medium server for less than a penny per hour. You can obtain and access that server
                                    today, actually within a few minutes. Tomorrow, if you need thousands of servers, you can read-
                                    ily scale up to obtain them. Furthermore, you know the cost structure; although you might have
                                    a surprise in regard to how many customers want to access your Web site, you won’t have any
                                    surprises as to how much it will cost.
                                       Another positive is that as long as you’re dealing with large, reputable organizations, you’ll
                                    be receiving best-of-breed security and disaster recovery (discussed in Chapter 10). In addition,
                                    you need not worry that you’re investing in technology that will soon be obsolete; the cloud
                                    vendor is taking that risk. All of this is possible because the cloud vendor is gaining economies
                                    of scale by selling to an entire industry, not just to you.
                                       The negatives of cloud computing involve loss of control. You’re dependent on a vendor;
        Figure 6-3                  changes in the vendor’s management, policy, and prices are beyond your control. Further, you
        Comparison of Cloud and
        In-House Alternatives

                                      Cloud                                          In-House

                                                            Positive:

                  Small capital requirements                     Control of data location

                  Speedy development                             In-depth visibility of security and disaster preparedness
                  Superior flexibility and adaptability to growing or
                  fluctuating demand
                  Known cost structure

                  Possibly best-of-breed security/disaster preparedness

                  No obsolescence
                  Industry-wide economies of scale, hence cheaper

                                                            Negative:

                  Dependency on vendor                           Significant capital required

                  Loss of control over data location             Significant development eort
                  Little visibility into true security and disaster preparedness  Annual maintenance costs
                  capabilities
                                                                 Ongoing support costs

                                                                 Sta and train personnel
                                                                 Increased management requirements

                                                                 Difficult (impossible?) to accommodate uctuating demand

                                                                 Cost uncertainties
                                                                 Obsolescence
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