Page 380 - Using MIS

348 Chapter 9 Business Intelligence Systems

Figure 9-9
Qualifying Parts Query Design

Publish Results

Publish results is the last activity in the BI process shown in Figure 9-3. In some cases, this
means placing BI results on servers for publication to knowledge workers over the Internet or
other networks. In other cases, it means making the results available via a Web service for use by
other applications. In still other cases, it means creating PDFs or PowerPoint presentations for
communicating to colleagues or management.
In AllRoad’s case, Addison and Drew communicated their results back to Jason and Kelly.
Judging just by the results in Figure 9-11, there seems to be little revenue potential in selling
designs for these parts. AllRoad earns minimal revenue from the parts themselves; the designs
would have to be priced considerably lower, and that would mean almost no revenue.
In spite of the low revenue potential, AllRoad might still decide to offer 3D designs to cus-
tomers. It might decide to give the designs away as a gesture of goodwill to its customers; this

Figure 9-10
Qualifying Parts Query Results

Figure 9-11
Sales History for Selected Parts