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40        Chapter 2  Collaboration Information Systems


                                        Guideline       Example
                                        Be specific.    “I was confused until I got to Section 2” rather than
                                                        “The whole thing is a disorganized mess.”
                                        Oer suggestions.  “Consider moving Section 2 to the beginning of the document.”
                                        Avoidpersonal  Never:  “Only an idiot would miss that point … or write  that document.”
                                        comments.
                                        Strive for balance.  “I thought Section 2 was particularly good. What do you think about
                                                        moving it to the start of the document?”

                                        Question your   “Why doI feel so angry about the comment he just made?
                                        emotions.      What’s going on? Is my anger helping me?”
                                        Do not dominate.  If there are five members of the group, unlessyou have special
                                                        expertise, you are entitled to just 20 percent of the words/time.

                                        Demonstrate a   “I know this is painful,but if we can make these changes our result
        Figure 2-2                      commitment to   will be so much better.” or
                                                        “Ouch. I really didn’t want to have to redo that section, but if you all
                                        the group.
        Guidelines for Providing and                    think it’s important, I’ll do it.”
        Receiving Critical Feedback
                                       So, consider this thought experiment. Your company is planning to build a new facility that
                                    is critical for the success of a new product line and will create 300 new jobs. The county gov-
                                    ernment won’t issue a building permit because the site is prone to landslides. Your engineers
                                    believe your design overcomes that hazard, but your chief financial officer (CFO) is concerned
                                    about possible litigation in the event there is a problem. Your corporate counsel is investigat-
                                    ing the best way to overcome the county’s objections while limiting liability. Meanwhile, a local
                                    environmental group is protesting your site because it believes the site is too close to an eagle’s
                                    nest. Your public relations director is meeting with these local groups every week.
                                       Do you proceed with the project?
                                       To decide, you create a working team of the chief engineer, the CFO, your legal counsel, and
                                    the PR director. Each of those people has different education and expertise, different life experi-
                                    ence, and different values. In fact, the only thing they have in common is that they are paid by
                                    your company. That team will participate collaboratively in ways that are far different from your
                                    experience so far. Keep this example in mind as you read this chapter.
                                       Bottom line: The two key characteristics of collaboration are iteration and feedback.

                        Q2          What Are Three Criteria for Successful Collaboration?



                                    J. Richard Hackman studied teamwork for many years, and his book Leading Teams contains
                                                                               2
                                    many useful concepts and tips for future managers.  According to Hackman, there are three
                                    primary criteria for judging team success:
                                       •  Successful outcome
                                       •  Growth in team capability
                                       •  Meaningful and satisfying experience

                                    Successful Outcome
                                    Most students are primarily concerned with the first criterion. They want to achieve a good out-
                                    come, measured by their grade, or they want to get the project done with an acceptable grade
                                    while minimizing the effort required. For business professionals, teams need to accomplish

                                    2 J. Richard Hackman, Leading Teams: Setting the Stage for Great Performances (Boston: Harvard Business Press, 2002).
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