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ethics Guide







            i Know what’S Better, really





            Suppose you work for a small startup company         utilitarianism. The basis of this theory goes back to early
            involved in the innovative application of 3D printing tech-  Greek philosophers, but the founders of the modern theory
            nology, like AllRoad Parts. Your company is 2 years old, em-  are considered to be Jeremy Bentham and John Stuart Mill,
            ploys 50 people, and, like many startup companies, is short   as you will learn in your business ethics class.
            of money. Even though you’re relatively junior, you’ve im-  According to utilitarianism, the morality of an act is
            pressed the company’s founders, and they have asked you   determined by its outcome. Acts are judged to be moral if
            to take a leadership role on a number of special projects.   they result in the greatest good to the greatest number or if
            Recently, the company  has been investigating  developing   they maximize happiness and reduce suffering. The prior
            an information system to store 3D engineering designs and   sentence contains a great deal of subtlety that has led to nu-
            make them available to customers for purchase. You’ve   merous flavors of utilitarianism, flavors that are beyond the
            been assigned to a committee that is developing alternative   scope of this text. Here we will work with the gist of those
            IS designs for consideration by senior management.   statements.
               You  and  a  coworker,  Leslie  Johnson,  have  developed   Using utilitarianism as a guide, killing can be  moral
            two different alternatives for consideration by the commit-  if it results in the greatest good to the greatest number.
            tee. You believe that Alternative Two is vastly preferable to   Killing Adolf Hitler would have been moral if it stopped the
            Alternative One, but Leslie believes just the opposite. You   Holocaust. Similarly, utilitarianism can assess lying or other
            think if Leslie’s alternative is chosen, the result will be a   forms of deception as moral if the act results in the greatest
            major financial loss, one that your young startup company   good to the greatest number. Lying to someone with a fatal
            is unlikely to survive. Even if that does not occur, so much   illness that you’re certain he or she will recover is moral if it
            time will be lost pursuing Leslie’s alternative that your   increases that person’s happiness and decreases his or her
            company will fall behind the competition in your dynamic,   suffering.
            developing market and will lose substantial market share to
            the competition as a result.
               Unfortunately, Leslie is called away due to a family emer-  Our Recommended Alternatives
            gency on the day the two of you are to present your alterna-
            tives. You so strongly believe that Leslie’s plan is likely to   Alternative One
            cause  irreparable  harm  to  the  company  that  you  decide  to     • In-house stores 3D Diagrams
            present only your plan. While you never lie outright, you lead     • Direct connect to e-commerce server
            the committee to believe that both of you strongly support
            your plan. The committee adopts your plan, and Leslie never
            learns that the committee saw only one alternative. Is your   Alternative Two Use the Cloud
            behavior ethical?                                       • 3D diagrams stored on elastic cloud servers
               The Ethics Guide in Chapter 1 introduced Kant’s cat-    • Use MongoDB on AWS
            egorical imperative as one way of assessing ethical con-    •  SOA connections to e-commerce server
            duct. This guide introduces a second way, one known as









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