Page 22 - Essentials of Human Communication

PART ONE Foundations of Human Communication

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The Essentials of Human

Communication

Messages in the Media Objectives Listen to the Audio Chapter
in MyCommunicationLab
30 Rock is a situation comedy that revolves After reading this chapter, you should be able to:
around characters who could all use a good
course in human communication. In this ➊ Identify the myths, skills, and forms of human communication.
chapter we introduce the basics of human ➋ Draw a model of communication that includes sources-receivers,
communication, explaining what it is and messages, context, channel, noise, and effects; and define each of these
how it works. elements.
➌ Paraphrase the major principles of human communication.
➍ Explain the role of culture in human communication, the seven ways in
which cultures differ from one another, the aim of a cultural
perspective; and define ethnic identity and ethnocentrism.
➎ Define communication competence and explain the four qualities
identified as part of competence.

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