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PART THREE Public Speaking
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Public Speaking
Preparation (Steps 1–6)
Messages in the Media Objectives Listen to the Audio Chapter
at MyCommunicationLab
Rachel Maddow, or other political talk show After reading this chapter, you should be able to:
hosts, provides perfect examples of short
persuasive speeches. Almost any question ➊ Explain the nature of public speaking and communication
results in a two or three minute speech, the apprehension; apply the suggestions for managing apprehension in
subject of this chapter. Here we consider some public speaking and for overcoming procrastination.
preliminaries to public speaking—speaker ➋ Select and narrow public speaking topics, purposes, and theses.
apprehension and the first steps in preparing ➌ Explain the sociological and psychological characteristics of an
an informative or persuasive speech. audience and use these characteristics in analyzing your own audiences.
➍ Identify the basic principles of and sources for researching your speech
topic and the criteria for evaluating research; effectively evaluate,
integrate, and cite this research in your speech.
➎ Explain the nature and types of supporting materials in informative and
persuasive speeches.
➏ Generate main points for your speech from your thesis.
➐ Describe the major patterns of speech organization and organize your
own speech into an appropriate pattern.
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