Page 283 - Essentials of Human Communication

13

The Informative

Speech

Objectives Listen to the Audio Chapter Messages in the Media
at MyCommunicationLab
Televised cooking shows are perfect
After reading this chapter, you should be able to:
examples of speeches of demonstration, one
➊ Identify the suggested guidelines for informative speaking and apply of the three types of informative speeches
these in your own speeches.
discussed in this chapter. Cooking show host
➋ Define examples, illustrations, and narratives as well as testimony, and chef Bobby Flay, demonstrates in words
numerical data, and definitions as supporting materials in informative and action how to prepare certain recipes,
speeches and use these successfully in your own speeches. and in the process illustrates a variety of
➌ Use effectively varied types of presentation aids, including those that techniques that make informative speaking
are computer-assisted. interesting to an audience.
➍ Define, give examples of, construct, and deliver effective speeches of
description, definition, and demonstration.

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