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284    ChaPtEr 13  The Informative Speech



                             Summary of Concepts and Skills                            Study and Review materials for this chapter
                                                                                       are at MyCommunicationLab


                      Listen to the Audio Chapter Summary              three types of Informative speeches
                      at MyCommunicationLab
                 This chapter covered the nature of the informative speech and     4.  Speeches of description focus on or explain an object, per-
                                                                          son, event, or process.
                 the ways you can most effectively communicate information.
                                                                         5.  Speeches of definition define important concepts and per-
                 Guidelines for Informative speaking                      haps similarities and differences between concepts.
                                                                         6.  Speeches of demonstration explain how something oper-
                   1.  When preparing informative speeches, observe the guide-  ates or how to do something.
                     lines for informative speaking: center the information on
                     the audience, limit the amount of information, adjust the   Effective public speakers need to master a variety of in-
                     level of complexity, stress the information’s relevance and   forming skills. Place a check mark next to those skills you
                     usefulness, relate new information to information the audi-  most want to work on.
                     ence already knows, and make the information easy to
                     remember.                                               1.  In my informative speeches I follow the principles
                                                                                of informative speaking: I stress the information’s
                 supporting Materials                                           usefulness, relate new information to information
                                                                                the audience already knows, present information
                   2.  To make your ideas clear to your audience, use amplifying   through several senses, adjust the level of com-
                     materials such as examples, illustrations, and narratives;   plexity, limit the amount of information I present,
                     testimony; numerical data; definitions; and presentation   and recognize cultural variations.
                     aids.                                                   2.  For my informative speeches I select a variety of
                                                                                amplifying materials; examples, illustrations, and
                 presentation aids                                              narratives; testimony; definitions; numerical data;
                   3.  Presentation aids include a wide variety of audio and visual   and visual aids.
                     means to help you communicate your ideas. Especially         3.  When developing a speech of information, I fol-
                     important are computer assisted aids such as PowerPoint    low the suggestions for constructing speeches of
                     and Prezi.                                                 description, definition, and demonstration.











                             key Word Quiz


                 the Language of Informative speaking                        g.  testimony (266)

                 Match the terms about informative speaking with their        h.  restatement (268)
                 definitions. Record the number of the definition next to the         i.  narrative (265)
                 appropriate term.                                            j.  illustration (265)
                        a.  speech of description (276)                  1.  An expert’s opinion or a witness’s account.
                        b.  guide phrases (264)                          2.  A relatively brief specific instance.
                        c.  operational definition (267)                 3.  A means of defining a term by tracing its historical or lin-
                        d.  speech of demonstration (282)                 guistic development.
                        e.  example (265)                                4.  A speech in which you explain an object, person, event,
                         f.  etymology (267)                              or process.
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