Page 307 - Essentials of Human Communication

14

The Persuasive

Speech

Objectives Listen to the Audio Chapter Messages in the Media
at MyCommunicationLab
Baseball player Derek Jeter, seen here in an
After reading this chapter, you should be able to:
advertisement for Ford, is in effect giving a
➊ Explain the goals of persuasive speaking.
brief persuasive speech on the advantages of
➋ Explain the suggestions for persuasive speaking and apply these in your buying a particular automobile. All
own persuasive speeches. advertisements are persuasive speeches, the
➌ Explain the types of and the fallacies of logical, emotional, and subject of this chapter.
credibility appeals.
➍ Define, give examples of, construct, and deliver effective persuasive
speeches on questions of fact, value, and policy.

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