Page 328 - Essentials of Human Communication

Three Types of Persuasive Speeches 307

key Word Quiz

The language of Persuasive Speaking 3. Issues that concern what should be done or what proce-
dures should be followed.
Match the terms about the persuasive speech with their defi- 4. The tendency to respond in a certain way.
nitions. Record the number of the definition next to the ap-
propriate term. 5. Issues that concern what is or is not true or what does or
does not exist.
a. attitude (287) 6. The degree to which your audience regards you as
b. credibility (294) believable.
c. selective exposure (288) 7. The principle stating that listeners will actively seek out
d. belief (287) information that supports their beliefs and will actively
e. questions of value (300) avoid information that contradicts their existing beliefs.
f. self-actualization (293) 8. The conviction of the existence or reality of something or
of the truth of some assertion.
g. charisma (296) 9. A quality of personal attractiveness, dynamism, and
h. reasoning from sign (291) forcefulness that enhances credibility.
i. questions of policy (304) 10. Issues that concern what people consider good or bad,
j. questions of fact (297) just or unjust.
1. Drawing conclusions from clues (or symptoms) that often These ten terms and additional terms used in this chapter
occur together. can be found in the glossary.
2. A motive that influences people only after all other needs
are satisfied. Answers: a. 4 b. 6 c. 7 d. 8 e. 10 f. 2 g. 9 h. 1 i. 3 j. 5

Study and Review the Flashcards at MyCommunicationLab

MyCommunicationLab

Throughout this chapter, there are icons in the margin that highlight media content for selected
topics. Go to MyCommunicationlab for additional materials on persuasion. Here you’ll find flash-
cards to help you learn the jargon of communication, videos that illustrate a variety of concepts,
additional exercises, and discussions to help you continue your study of persuasive speaking.