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CHAPTER 2   The Environment of Business  75


                 Association (LAFTA). Seven countries—Argentina, Brazil, Chile, Mexico, Paraguay,  EXHIBIT 2.10
                 Peru, and Uruguay—indicated their intention to create a free trade zone by 1972, but
                                                                                          Latin America
                 got derailed because members were unable to
                 agree on the timetable and the phased lowering
                 of tariff barriers.                                                           ATLANTIC OCEAN
                    In 1969, frustrated by the lack of progress in                      BAHAMAS
                                                                     MEXICO                 DOMINICAN REP.
                 LAFTA, Bolivia, Chile, Colombia, Ecuador, and                        CUBA        ST. KITTS AND NEVIS
                                                                                 JAMAICA           ANTIGUA AND BARBUDA
                 Peru joined in creating the Andean Group,                       BELIZE  HAITI      DOMINICA
                 which aimed at economic integration through                       HONDURAS          BARBADOS
                                                                                           ST. LUCIA
                                                                    GUATEMALA   NICARAGUA  GRENADA  ST. VINCENT AND
                 reduced taxes, a common external tariff, and        EL SALVADOR                    THE GRENADINES
                 investment in poorer industrial areas of their          COSTA RICA       VENEZUELA  TRINIDAD AND TOBAGO
                                                                                                    GUYANA
                                                                              PANAMA
                 countries. Argentina and Brazil, on the other
                                                                                      COLOMBIA
                 hand, began discussions on bilateral trade liber-
                                                                                                  SURINAME
                 alization in 1985 that led to the signing of the                ECUADOR
                 Treaty of Asuncion in 1991 among Argentina,
                                                                                     PERU
                 Brazil, Paraguay, and Uruguay, creating the                                        BRAZIL
                 Southern Cone Common Market, or  Mercosur
                 (Mercado Comun del Sur). That treaty called for
                                                                                             BOLIVIA
                 progressive tariff reduction, the adoption of sec-
                 toral agreements, a common external tariff, and     PACIFIC                     PARAGUAY
                 the ultimate creation of a common market by          OCEAN              CHILE
                 2005. Much remains to materialize in Mercosur
                 given the economic uncertainties in Argentina                                       URUGUAY
                 and Brazil.
                                                                                              ARGENTINA
                    With the apparent success of NAFTA, formal
                 discussions to establish a Free Trade Area of the
                 Americas (FTAA), an idea initiated by the 34-
                 nation (all countries of Latin America excluding
                 Cuba) Summit of the Americas in 1994, began
                 under the Clinton administration. The United
                 States hopes to meet the 2005 deadline for the FTAA agreement that would
                 encompass 800 million people and a $13 trillion regional economy. The region
                 accounts for some 37 percent of all U.S. trade and $155 billion in U.S. FDI. How-
                 ever, before FTAA is established, numerous issues similar to those discussed dur-
                 ing NAFTA negotiations will need to be addressed. These include clarification of
                 rules and procedures for reducing or eliminating trade barriers; enforcement of
                 FTAA; and measures for addressing environmental, labor, and related issues.
                    After formally signing a free trade agreement with Chile on June 6, 2003, the
                 Bush administration began free trade talks with five Central American countries
                 (Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua) as a means to
                 push NAFTA south of Mexico. Although U.S.–Central American bilateral trade
                 was around $20 billion in 2001, or roughly 9 percent of U.S.–Mexico trade during
                 the same year, the United States’ and Central America’s economies are relatively
                 complementary, with the United States having a competitive advantage in pro-
                 ducing grains (cereals) and Central America being a low-cost producer of tropi-
                 cal fruits, ornamental plants, and sugar. A major challenge that will need to be
                 overcome is Central America’s access to the highly protected U.S. sugar market (a
                 protection strongly supported by politically powerful U.S. “sugar barons”).


                 THE TRIAD ECONOMIES. A close look at world trade flows, Exhibit 2.11, (on p. 76)
                 shows the dominant role played by three major market economies—the United
                 States, Japan, and Germany—also known as the triad economies. The United States,


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