Page 18 - Introduction to Business

xvi PREFACE

• The Sarbanes-Oxley Act, Regulation FD, and other recent governmental regu-
lations in corporate governance area
• Business ethics training and the impact of recent business ethics scandals on
college campuses
• Crisis and contingency planning in the post-9/11 era
• Current military and foreign policy examples to help teach organizational
structure material
• Six sigma initiatives recently adopted by General Electric and other leading
companies as control mechanisms
• The impact of technological advances in HRM
• Recent U.S. Supreme Court – University of Michigan affirmative action cases
and the impact of 9/11 on workforce diversity
• Off-duty conduct statutes and other state-level regulation of HRM
• How to develop a small business plan to increase your chances of success
• The impact of innovation and invention in the creation of small business
enterprises
• The pros and cons of contemporary work-life programs
• How major leadership theories impact leadership styles
• Why share of wallet is being increasingly used as a measure of customer pur-
chasing patterns
• Determining the level of total satisfaction customers are experiencing
• The greater emphasis companies are placing on maximizing the value of their
brand equity
• The increasing attention being paid to materials management as firms seek to
improve their logistic capabilities
• Key elements of the financial process for making business investment decisions
• Advice on how to wisely invest your money in the financial markets
• Electronic money and how to protect yourself from identity theft
• Information on central banks and their effects on the economy, businesses,
and individuals
• The crucial role that operations management plays in creating a competitive
advantage
• The recently gained importance of service operations
• How management information systems can create value for businesses and
customers
• The continually evolving impact of information technology on business operations
• The increasing ubiquity of enterprise resource planning systems
• The redefinition of business competition via supply chain management
• The emergence of digital enterprises

The Features that Are the Keys to Success

Part and Chapter Openers

Each part gives students an overview of what they are about to cover and helps link
the different parts together. Each chapter begins with an outline and a list of learn-

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