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258     PART 2  Managing Business Behavior


                                     EXHIBIT 7.8
                                     World’s Most Respected Business Leaders, 2003

                                       Rank    Name                     Company             Country

                                        1      Bill Gates               Microsoft           United States
                                        2      Warren Buffet            Berkshire Hathaway  United States
                                        3      Jack Welch (retired)     General Electric    United States
                                        4      Carlos Ghosn             Nissan              Japan
                                        5      Hiroshi Okuda            Toyota              Japan
                                        6      Michael Dell             Dell                United States
                                        7      Lou Gerstner (retired)   IBM                 United States
                                        8      Nobuyuki Idei            Sony                Japan
                                        9      Carly Fiorina            Hewlett-Packard     United States
                                       10      Jeffrey Immelt           General Electric    United States
                                       11      Richard Branson          Virgin              United Kingdom
                                       12      Jurgen Schrempp          DaimlerChrysler     Germany
                                       13      Steve Jobs               Apple               United States
                                       14      Wendelin Wiedeking       Porsche             Germany
                                       15      Takeo Fukui              Honda               Japan
                                       16      Lindsay Owen-Jones       L’Oreal             France
                                       17      Sam Walton               Wal-Mart            United States
                                       18      John Browne              British Petroleum   United Kingdom
                                       19      Jack Smith (retired)     General Motors      United States
                                       20      Rupert Murdoch           New Corporation     Australia
                                       21      Michael Eisner           Disney              United States
                                       22      Jong Yong Yun            Samsung             South Korea
                                       23      Alan Greenspan           Federal Reserve     United States
                                       24      Marco Tronchetti Provera  Pirelli            Italy
                                       25      William Ford             Ford                United States
                                     Source: FT/PwC,”World’s Most Respected Companies Report,” Financial Times, January 20, 2004.



                                     stance if leaders and their organizations are to be respected. Bill Gates received
                                     praise and respect for  “coming out of nowhere” and  “creating one of the best-
                                     managed companies in the world” (see Exhibit 7.9 on p. 259). He is also praised for
                                     creating a dominating company in the midst of international antitrust regulations
                                     and respected for his charitable and philanthropic activities. Jack  Welch, who
                                     retired in 2002 and later ran into personal problems that revealed the generous
                                     retirement perks GE’s board had awarded him, is remembered for his ability to
                                     drive up shareholder wealth through a ruthless, results-driven corporate culture
                                     and his skill in training great managers. The survey attributes Mr. Buffett’s rise to
                                     second place to “his skepticism about the dotcom world, in which he did not invest,
                                     and the chief executive’s increasing appreciation of investment values—in particu-
                                     lar, the importance he places on the quality of the managers in whose companies
                                     he invests.” Leadership style is influenced by the traits of managers as well as the
                                     circumstances surrounding the company that is being managed.
                                        In general, leadership styles fall within a spectrum that ranges from autocratic
                                     style at one end to free-rein style on the other end with participative, or democratic,
                                     style falling in between. The fourth style of leadership is the contingency style,
                                     which adopts the three styles on the basis of the business environment faced. These
                                     four leadership styles are summarized in Exhibit 7.10 (on p. 260).


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