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CHAPTER 7    Motivating and Leading Employees  259


                 EXHIBIT 7.9
                 World’s Most Respected Companies, 2003

                   Rank    Name                  Country           Sector

                    1      General Electric      United States     Electrical/electronics
                    2      Microsoft             United States     Information technology
                    3      Toyota                Japan             Engineering
                    4      IBM                   United States     Information technology
                    5      Wal-Mart              United States     Retailing
                    6      Coca-Cola             United States     Food/beverages
                    7      Dell                  United States     Information technology
                    8      Berkshire Hathaway    United States     Financial services
                    9      DaimlerChrysler       Germany           Engineering
                   10      Sony                  Japan             Consumer goods
                   11      Nestlé                Switzerland       Food/beverages
                   12      General Motors        United States     Engineering
                   13      Disney                United States     Media/leisure
                   14      BMW                   Germany           Engineering
                   15      Honda                 Japan             Engineering
                   16      Exxon Mobil           United States     Chemicals/energy
                   17      3M                    United States     Consumer goods
                   18      Johnson & Johnson     United States     Health care
                   19      Procter & Gamble      United States     Food/beverages
                   20      L’Oreal               France            Consumer goods
                   21      Du Pont               United States     Energy/chemicals
                   22      Royal Dutch/Shell     Netherlands/UK    Energy/chemicals
                   23      Southwest Airlines    United States     Transportation
                   24      Cisco Systems         United States     Information technology
                   25      Siemens               Germany           Electrical/electronics
                 Source: FT/PwC, “World’s Most Respected Companies Report,” Financial Times, January 20, 2004.


                 Autocratic Style
                 An autocratic style of leadership is a top-down approach to management where  autocratic style A top-down approach
                 decisions are made by the top manager with little input from employees or subor-  to management where all decisions are
                                                                                          made by the top manager with little if
                 dinates. Autocratic leaders do not tolerate dissent and rarely seek employee partic-
                                                                                          any input from employees or
                 ipation in the decision-making process. Job satisfaction and motivation of most  subordinates
                 employees in such companies are generally low, as the threat of getting fired is the
                 main reason for getting the job done. Also, since employees in such firms are not
                 part of the decision-making process, company information is not passed on to
                 workers and employee morale could remain low. Under such a management sys-
                 tem, corporate success or failure will squarely fall on the leader, who will be held
                 responsible for the outcome for the firm. Employees are essentially followers in
                 such organizations, and if the leader’s decisions lead to achieving corporate goals,
                 then the leader will be held in high regard both in and outside the company. How-
                 ever, if autocratic leaders fail to achieve company objectives, they will be demoted
                 or fired. Autocratic leaders are found all over the world and are generally associated
                 with privately-held companies, family-run operations, and the military. The ruling
                 philosophy here is “Do things my way, or you are out!” or “My way or the highway.”
                 While the decision-making process is fast in such a management system, the con-
                 sequence of poor decisions could prove fatal to the firm and the leader.


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