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264     PART 2  Managing Business Behavior


                                        To attain a leadership role in a firm, you should be willing and able to take on
                                     strategic responsibilities. While a manager’s effectiveness is dependent on how he
                                     or she builds relationships with others, a leader’s agenda is different. There are four
                                     basic traits that differentiate leaders from managers. 24  First, leaders have a more
                                     open-ended approach than managers and work to create a vision of the future. Sec-
                                     ond, leaders put more stress on communication. Third, leaders aim to inspire and
                                     motivate the organization. Finally, a leader’s job is to create and manage change. In
                                     essence, while a manager’s job is focused on execution and control, leadership
                                     deals with planning and vision. In other words, while management is about the
                                     present, leadership is about the future. Hence, to obtain a leadership position in a
                                     firm, the career path is through any management function, as long as you are an
                                     effective communicator and a visionary.

                      Summary




        This chapter focused on two major human resources   they are with their job. Second is that there is one “best
        issues, employee motivation and corporate leadership,  way” to get any job done and, once that is identified,
        that have a paramount impact on corporate goals,    output can be measured and projected to meet
        customer satisfaction, and corporate profitability.  corporate goals. Scientific management involves
        When we study motivation and leadership, we must    breaking each job into several independent tasks;
        always consider these issues within the framework of  identifying, selecting, and training the best workers to
        globalization, information technology, and ethics.  perform each task efficiently with the help of
                                                            appropriate machine tools; and promoting cooperation
             LEARNING OBJECTIVE 1                           between managers and workers to guarantee that the
             Explain what motivation is and the importance of  job is accomplished as planned. This approach led to
             keeping employees motivated.                   the development of the piece-rate system, where
                                                            employees are paid on the basis of the number of units
        A motive is a specific need or desire that arouses an  they produce. This system is used today in several
        individual and directs his or her behavior toward   industries worldwide such as automobile assembly and
        achieving a goal. When the stimulus induces goal-   meatpacking. Although Taylor’s scientific management
        directed behavior in an individual, we say that the  techniques have revolutionized production
        stimulus has motivated that person. Leadership in   management, his assumption that the prospects of
        organizations plays an extremely important role in  increased pay would lead to rising worker motivation is
        motivating employees. High employee morale leads to  not universally held.
        job satisfaction, productivity increases, customer
        satisfaction, and rising corporate profits. Employees    LEARNING OBJECTIVE 3
        want to be treated with respect, valued for their        Compare the behavioral studies of Elton Mayo with
        qualifications and accomplishments, and compensated      Maslow’s hierarchy of needs, and explain which
        in an equitable manner. Employees also like a work       theory is more meaningful today.
        environment that is harmonious—one where the
        relationship between managers and employees is      Elton Mayo’s studies found an important link between
        cordial.                                            work environment and employee job satisfaction,
                                                            morale, and productivity. This implied that firms that
                                                            pay attention to their employees’ welfare will likely
             LEARNING OBJECTIVE 2
                                                            have a motivated workforce that will be productive; a
             Discuss Frederick Taylor’s scientific management  satisfied employee is a productive employee.
             theory, and explain how his pioneering work has
             practical value even today.                       Maslow believed that an employee’s motive to work
                                                            was based on satisfying five distinct categories of need,
        Frederick Taylor’s scientific management theory     which are based on an individual’s circumstance. The
        involves dissecting factory work into its logical   individual could rank these needs from lower to higher
        components and figuring out the most efficient way  in importance, with basic needs being satisfied first
        of getting the job done. Taylor believed in two basic  before an employee can be motivated to work toward
        principles. First is that workers are interested only in  the next level of need. According to Maslow, basic needs
        money, so the more money they earn the more satisfied  include such things as food, clothing, and shelter, which


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