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CHAPTER 14   Understanding the Financial System, Money, and Banking   509


                    Social security taxes are a controversial issue due to the aging of the so-called
                 baby boom generation born after the end of World War II in 1945. Given that social
                 security is an unfunded pension plan, as increased numbers of baby boomers
                 retire, the tax paid by working individuals must increase. However, due to low birth
                 rates over the last 30 years in the United States as well as in many major industrial
                 countries around the world, the number of working people is decreasing relative to
                 the number of retired people. Of course, this means that the social security tax rate
                 will have to be increased to pay retiree benefits in the years to come. At some point,
                 working individuals will not be able to bear the high taxes, with the result that pen-
                 sion benefits will have to be cut. To offset this risk, the U.S. government is encour-
                 aging individuals to invest savings by giving tax incentives. For example, if you put
                 $1000 in an IRA, this money cannot be taxed by the government until you later
                 withdraw the money in your retirement years. This is a big tax break. If you had a 20
                 percent income tax rate, you would have avoided $200 in taxes. Keogh plans and
                 defined contribution pension plans are eligible for similar income tax breaks. A
                 Roth IRA allows you to pay taxes now but not later; that is, the $1000 income in the
                 previous example would be taxed at your current income tax rate, say 20 percent,
                 so that you can put $800 of this income in a Roth IRA that will not be taxed when
                 you withdraw the funds in retirement years. If you have a low tax rate now, the Roth
                 IRA may be a better choice than a standard IRA.

                 Investment Companies.      Firms that offer investors unit shares of ownership
                 in portfolios of stocks, bonds, real estate, and money market securities are known
                 as investment companies. These firms pool the savings of thousands of customers,  investment companies or mutual funds
                 issue unit shares of ownership to their customers, and invest the savings in securi-  Financial institutions that pool the
                                                                                          savings of thousands of customers,
                 ties portfolios. Actively managed funds employ professional investment managers
                                                                                          issue unit shares of ownership to their
                 to choose the securities and seek to maximize the return per unit risk for their cus-  customers, and invest the savings in
                 tomers. Passively managed funds invest in well-defined securities portfolios, such  securities portfolios
                 as market indexes like the Standard & Poor’s 500 index, comprised of the largest 500
                 firms’ common stocks in the United States, or high quality corporate bonds in a
                 bond index. Actively managed funds charge customers higher fees than passively
                 managed funds due to the higher costs of professional investment managers. In
                 these funds, portfolio managers seek to pick the highest-earning investment secu-
                 rities per unit of risk for their customers.
                    Investment companies, sometimes called mutual funds, have been extremely
                 successful due to the many advantages that they offer customers. Most customers
                 benefit from lower transactions costs, financial expertise, diversification in a large
                 number of different securities, international investment, convenient access via 800
                 telephone numbers and Internet accounts, and accurate record keeping. Funds can
                 be easily and rapidly transferred from one type of security to another. In general,
                 customers have tremendous control over how their savings are invested at any
                 moment in time. Most mutual fund shares are owned by households, with pension
                 funds and banks a distant second and third, respectively.
                    The large number of these mutual funds and the incredible variety of investment
                 options can be a confusing experience for all but the most knowledgeable investor.
                 However, some good rules of thumb to follow in using investment companies are
                 • Choose three to five different investment companies to spread your savings
                    across a number of different investment management teams.
                 • Spread your savings across different kinds of securities, with a target mix of
                    stocks, bonds, and money market securities; for example, 50, 40, and 10 per-
                    cent, respectively.
                 • Rebalance your mix of investments every year or two. Over time, if the value
                    of stocks increases faster than bonds and money market securities, your
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