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540     PART 5  Finance



           Global Business


                       Buying Stock in Multinational Companies
                       Is a Way to Diversify Your Investment Portfolio


                       Diversification is an important risk      Coca-Cola is a U.S.-based company with corporate
           reduction strategy for investors. Investing in     headquarters in Atlanta, Georgia. Coke has
           companies in different industries is one example of  operations in almost 200 countries. Thus, even if
           diversification. For example, you could invest in  profits from Coca-Cola’s U.S. operations declined,
           manufacturing, retail, technology, and service     profits from Coke’s non-U.S. operations might be
           companies. Consequently, if manufacturing          increasing. As a result, Coke’s stock price could go
           companies had a poor year from an investment       up, even while one geographic area of operation
           standpoint but other industry groups had a good year,  was not doing well.
           your investment portfolio might still have an overall
           positive return. Investing in companies located    Questions
           around the world is another type of diversification.  1. Suppose you have decided to invest in three
           You could invest in companies that have their         company stocks: Sony, McDonald’s, and BMW.
           corporate headquarters in various countries, such as  How much of $10,000 would you invest in each
           Sony in Japan, McDonald’s in the United States, and   company? Why?
           BMW in Germany. Of course, investing in U.S.-based  2. If you added a fourth company, Coca-Cola, how
           companies that have global operations would still     much would you invest in each of the four
           provide some level of international diversification.   companies? Why?





                                        Since you may lack the time or expertise to manage an investment portfolio, you
                                     may wish to consider managed investments. Managed investments include mutual
        mutual fund A pool of commingled funds  funds, unit investment trusts, and real estate investment trusts. A mutual fund is a
        contributed by many investors and  pool of commingled funds contributed by many investors and managed by a pro-
        managed by a professional fund advisor  fessional fund advisor in exchange for a fee. Mutual funds are available to meet a
        in exchange for a fee
                                     wide range of investment objectives, and there are about 11,000 mutual funds for
                                     investors to choose from. To meet different investor needs, mutual funds specialize
                                     in municipal bonds, money markets, growth stocks, small company stocks, gold
                                     stocks, foreign stocks, business sectors, indexes, and other specializations.
        unit investment trust (UIT) A type of  A unit investment trust (UIT) is a type of closed-end mutual fund that allows
        closed-end mutual fund that allows  you to lock in relatively high yields. A UIT is established when an investment com-
        investors to lock in relatively high   pany acquires various bonds and then sells units of that portfolio to the general
        yields
                                     public. UITs may consist of tax-exempt or taxable bonds. The UIT offers a method
                                     of locking in current interest rates (as with other fixed-income investments). How-
                                     ever, the investment is subject to interest-rate risk and default risk like other fixed-
                                     rate investments. Default risk is usually low because of the diversification in the
                                     portfolio, but interest-rate risk is ever-present. Another problem with UITs is that
                                     they are not very liquid. An advantage of UITs is that they offer diversification to a
                                     small investor who may be unable to acquire enough individual bonds to be ade-
                                     quately diversified.
        real estate investment trust (REIT) A  A real estate investment trust (REIT) invests in real estate rather than stocks
        trust that invests in real estate rather  and securities. Although real estate is not very liquid, a real estate investment trust
        than stocks and securities
                                     allows your real estate investment to be liquid. Almost like mutual funds, many
                                     REITs are traded on one of the major stock exchanges. An REIT is generally required
                                     by tax laws to distribute 90 percent of its taxable income as dividends or lose its tax-
                                     advantage status.


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