Page 109 - Today’s Business Communication; A How-to Guide for the Modern Professional

98 TODAY’S BUSINESS COMMUNICATION

Protecting babies from BPA

Figure 7.7 Revised wordy slide

will focus on what you are saying. This approach to slide design requires
you to be more thoughtful about your presentation materials, but with
thoughtfulness and hard work, you won’t victimize your audience.

Putting It All Together

We realized people would find it helpful if we could create a set of tips
that help bring together the utmost important points regarding making
memorable presentations. Consequently, we developed the tips below.
Initially, we used these tips for a professional development activity we
conducted three consecutive years for the Travelers EDGE program. We
liked the tips so much that we now share them with all our students.
Funny enough, we can always tell which students follow these tips, and
which do not. Even more funny, the students are always astounded that
we can tell the difference. Those wacky students.

Conclusion
By now, we hope to have persuaded you that you MUST give a memo-
rable presentation. Through our examples and anecdotes, as well as our
lists of tips, we have equipped you with the tools you need to give a mem-
orable presentation and wallop your competition. Because most people
present so poorly, when you present memorably you create a professional
brand identity for yourself that sets you far apart from others. We have
seen time and again, regardless of industry, that the professionals who
present in a polished and memorable manner are the professionals who
advance in their careers.