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72   TODAY’S BUSINESS COMMUNICATION


                 Message 1
                 Dear Colleagues,
                 It is with sadness that I ask you to join me to convey our condolences to FEMALE
                 EMPLOYEE. her mother passed away on XXXX. We share her pain and have her
                 and her family in our prayers. Additional information will be forwarded to you as we
                 receive it.
                 Best,
                 Organizational Leader
                 Message 2
                 Dear Colleagues,
                 It is with sadness again that I ask you to join me to convey our condolences to MALE
                 EMPLOYEE. his mother-in-law passed away last week. We share her pain and have
                 her and her family in our prayers. Additional information will be forwarded to you as
                 we receive it.
                 Best,
                 Organizational Leader
                Figure 6.1  Insincere condolence messages?


                most importantly, think about her son Jamie Janes. When others shrug
                off the ideas of proofreading and revising, share this story with them.
                   So you don’t see yourself in the position of Prime Minister? Proofread-
                ing and revising are still important. For example, look at the two email
                messages in Figure 6.1. These emails were sent to the members of a lead-
                er’s organization. Unfortunately, two members of the organization expe-
                rienced personal tragedy. In a sincere effort to inform the other members
                and pass along condolences to the affected members, the leader sent out
                these two emails within 16 minutes of one another. If you are a worker
                reading the first message, it would likely come off as direct and sincere.
                However, in light of the cut-and-paste job with the glaring typo (sentence
                three) in the second email, both messages come off as insincere. It is not
                unusual for leaders to use message templates, but the third sentence of the
                second message undermines the leader’s intent for both messages.



                            Proofreading, Revising, and Your
                                 Professional Reputation

                If you’re like us, you don’t want a lack of proofreading to undermine
                your message or your credibility. Although we aren’t perfect, we must all
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