Page 165 - Essencials of Sociology
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138    CHAPTER 5                Social Groups and Formal Organizations














































        When society began to be
        rationalized, production of items was
        broken into its components, with
        individuals assigned only specific   5. Impersonality and replaceability. The office is important, not the individual who
        tasks. Shown in this wood engraving   holds the office. Each worker is a replaceable unit. You work for the organization,
        is the production of glass in Great   not for the replaceable person who holds some post in the organization. When a
        Britain in the early 1800s.        professor retires, for example, someone else is appointed to take his or her place.
                                           This makes each person a small cog in a large machine.

                                          These five characteristics help bureaucracies reach their goals. They also allow them to
                                       grow and endure. One bureaucracy in the United States, the postal service, has grown
                                       so large that 1 out of every 250 employed Americans works for it (Statistical Abstract
                                       2013:Tables 626, 1137). If the head of a bureaucracy resigns, retires, or dies, the orga-
                                       nization continues without skipping a beat, because unlike a “mom and pop” operation,
                                       its functioning does not depend on the individual who heads it.
                                          As we explore in the Down-to-Earth Sociology box on page 140, bureaucracies have
                                       expanded to such an extent that they now envelop our entire lives.

                                       Goal Displacement and the Perpetuation of
                                       Bureaucracies
                                       Bureaucracies are so good at harnessing people’s energies to reach specific goals that
                                       they have become a standard feature of our lives. Once in existence, however, bureau-
                                       cracies tend to take on a life of their own. In a process called goal displacement, even
                                       after an organization achieves its goal and no longer has a reason to continue, continue
        goal displacement an organization   it does.
        replacing old goals with new ones;   A classic example is the March of Dimes, organized in the 1930s with the goal of
        also known as goal replacement
                                       fighting polio (Sills 1957). At that time, the origin of polio was a mystery. The public
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