Page 5 - Strategic Operations Diagnosis Workshop
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42 YEARS OF COMBINED DGR EXPERIENCE
When you combine Mark Kahr’s and students who can learn about the
Billie Torrent’s DGR experience, it importance of our mission.
comes to a total of 42 years! This
dynamic duo walked the group Are You Ready for New Goods?
through several DGR components. “Unless you’re running a good DGR Quotes from the
program, don’t get it into new Workshop
Bin Technology goods. Let’s get the basics done
Tech can measure the fullness of first. If you have a warehouse full “The National Resale
the bin with a sensor. You can of donations and then new goods Association stated that
download the app to receive alerts come in, as a manager, you focus 16-18% of customers shop
resale, but that number
when the bin is full. One of the on the new goods. It’s like eating has started increase
challenges is that the bin is sold as soup with a fork.” You should also because of Facbeook,
is, so if the lid cracks or breaks you start with a tracking system before Craigslist, etc. Now is an
need to replace the entire bin. you figure out how to sell it. exciting time for us to
Community Drive Ideas Inventory Management Challenge regrow resale shoppers.”
College Events and Middle How many of you look at the top
School Drives 25 critical success factors, sales “Thread Up - By 2022,
Boy Scouts per customer and sales per resale apparel will be a
household and then start to
HOA Yard Sales challenge your organization to get $33 billion market. How
Country Fair Events higher numbers? do we play differently in
the future?”
These opportunities can reach new
demographics, especially younger
“Convenience is the primary driver of us getting donations. Donation Advice
“If you can recycle,
Even people who think we are the Walmart of nonprofits, they refurbish or wipe it, then
will still donate to us because we are convenient to donate to. you can sell it, but don’t
Studies have shown again and again that convenience is the sell anything with
someone’s personal
number one thing that drives donations.”
information on it.”
A Powerful Realization
In southeast Georgia, Michael Winckler
observed that, after a major storm,
Goodwill sales decline while for-profit
retailers sales surge. He worked with East
Coast CEOs, and they determined that
people go to other retailers in a crisis to
find exactly what they need rather than
shopping several Goodwill stores. Shoppers Ask Yourself
come to Goodwill not because they need Is your Goodwill a
something, but because they love a good specialty retail store or
bargain. They come in not even knowing
what they are looking for. a commodity store?
Research has shown that
specialty retail = double
digit growth.
Access to Resources
MyGoodwill Commerce Page – Kantar Research
Book Recommendation: Reenginerring Retail
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