Page 7 - Strategic Operations Diagnosis Workshop
P. 7

REAL ESTATE & FINANCIAL STRATEGY





       Major Takeaways                             Financial Strategy

         Always use your own template for         When DGR payroll is high but
           developing your letter of intent.       managers say they don’t have                  Quotes from the

         Capital improvements are not part        enough staff, there a couple of                   Workshop

           of the rent. Be specific with what      things you need to look at.              “You need to have a good
           you are going to cover.                    Are you overpaying?
                                                                                            real estate attorney. If
         Specify exactly where your                  What’s the efficiency of your        you find a good one,
           donation drop-off will be located.          revenue per payroll hour?            always use the same one

           If not, you could be taking                                                      because they already
           donations through your front door.      John Hannam explained that               know what you are

         Ask for permitted uses, like             every year his organization does         looking for in your deals.
                                                   a 10-year cash flow fund. It’s a

           parking spaces, or state you don’t      great way to understand how the          You can play good cop,
           want a bar to open next to your         cash is working for them and             bad cop using a really

           store.                                                                           good real estate
                                                   where they want to go with it in         attorney.”
         Remember brokers are NOT your            the next 10 years.

           friend!                                                                          “Landlords and
                                                   Michael Winckler encouraged              developers don’t care
       Kim Ryder is constantly looking at the      attendees to get to know who             about what our mission is
       market population counts, economic          their “compadres” are by looking         and they make weird

       development and the business journal        at the ASR so they can learn to          assumptions about us
       to see who is growing and expanding.        be effective. He noted, “our             hiring felons and disabled

       Brokers have access to this                 tremendous advantage is our              people. They only care
       information as well.                        willingness to share anything.”          about the retail.


                                                                                            In our area, we are closing
       “Ross makes more money off of their real estate demands than                         a lot of our career centers
       they do on their retail.”                                                            because of low

                                                                                            attendance. We are
                                                                                            moving towards an online
       Did You Know?                                                                        platform and figuring out

       The International Council of Shopping                                                how to incorporate the
       Centers (ICSC) hosts an annual retail                                                mission in a new way.”

       tradeshow called RECon, the largest
       global gathering of retail real estate                “In recent years,

       professionals.                                        the most value of              Thought of the Day


       Every year, Goodwill of Central and                   the tradeshow is               Michael Winckler’s final
       Northern Arizona hosts a booth during the             selling ourselves              thought as he finished

       tradeshow and extends an invitation to                to other retailers,            telling the journey of how
       other Goodwill members.                               [like Home Depot               he and his team turned
                                                             and Walmart].”                 around Goodwill of
                                                                                            Southeast Georgia:

       All you need to do is get yourself there                                             “I’m not that good and I’m

       and register for the tradeshow!                                                      not that smart, but I
       Your Three Commitments
       At the end of the workshop, attendees were asked to write down                       know when to bring in

       three commitments they would take from the workshop and                              help and hire really smart
                                                                                            people.”
       implement at their Goodwill. To attendees, don’t forget your
       commitments. To other readers, based off of what you read, can you
       come up with your own three commitments?


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