Page 22 - Franchise Guide Book

COMMONLY ASKED QUESTIONS & ANSWERS
Q: What does a Mary Brown’s franchise cost for a street front location?
A: The estimated cost is $550,000 - $650,000, plus applicable taxes
Q: What does this cost include?
A: This amount includes leasehold improvements and fixtures, equipment and inventory, which excludes franchise fee and taxes.
Q: How much money do I need?
A: Mary Brown’s Inc. does not have the facilities to offer financial assistance. We suggest you approach your own financial institution, or, feel free to contact any of our active vendors on page 4. Candidates should have a minimum of $250,000 in unencumbered cash
Q: Is there anything else I have to pay after I open?
A: Aside from your opening inventory, rent, wages, utilities etc. there is a royalty fee of 5% and a national advertising fee of 4% payable monthly to Head Office
Q: What do I get for my royalties?
Mary Brown’s Inc is a respected trademark in Canada.
Buying Power: One of the other advantages in focusing on few products is Mary Brown’s Inc. buys like a company many times its size. We can buy in the kind of numbers that allow operators proprietary products beyond the reach of an individual.
Research and Development: We invest in ongoing research and development of new products, systems and equipment; making Mary Browns Inc. better, more competitive.
Support: Mary Brown’s Inc head office staff consists of highly motivated and dedicated professionals. We demand both credibility and integrity from every level of the business and its associates
Mary Brown’s Inc franchisees are in business for themselves, not by themselves.
Q: What does the 4% National Advertising Fee?
A: You will benefit from world class, system-wide, advertising and promotional campaigns. We are constantly building the value of the Mary Brown’s Inc brand. Part of the 4% also goes to provide you in-store support by a Regional Training Director who will help execute National Marketing initiatives. As well, there is Local Store Marketing support, based out of Home Office, to assist in Action Plans on how to grow your business within your designated community.
Q: Do you sell Halal Products in all of your locations?
A: While Mary Brown’s is not a Halal Franchise, depending on the marketplace, we will allow certain stores to sell Halal chicken.