Page 12 - IAV Digital Magazine #571

iAV - Antelope Valley Digital Magazine
By
Chris Panella
Death is an escape from everything — except, well, capi- talism, it seems. A New Zealand pizza company has unveiled a new "buy now, pay later" system that lets cus-
tomers
wait to pay for their order until after they're dead.
Hell Pizza unveiled the "AfterLife Pay" plan on Thursday, according
to Newshub. It's a selective program that's only allow- ing 666 Kiwis and
666 Australians to participate, Newshub said.
The "AfterLife Pay" system requires cus- tomers to sign a real amendment to their wills, allowing their pizza debts to be collected after
they've
died. According to Newshub, there are no interest rates or fees in the program.
Hell Pizza CEO Benn Cumming told Newshub the "light-hearted" marketing stunt was inspired by current buy now,
pay
later programs affecting Kiwis.
"We're seeing a growing number of people using the schemes to buy essential items like food, and we think it's taking it a step too far when you've got quick
https://www.youtube.com/watch?v=B94DlhGCoao
service restau- rants like ours being asked to offer BNPL for what is consid- ered a treat," Cummings said.
"You can have your pizza and eat it too without any pesky late fees or penalties," he added.
According to Hell's menu, there are a variety of original, gourmet, and healthy piz- zas available for customers.
There are also plenty of sides and salads offered, meaning "AfterLife Pay" users can do some real dam- age to their life's savings — but that's for them to worry about long after they're six feet under.
iAV - Antelope Valley Digital Magazine
A Pizza Company Is Letting Customers Buy Now And Pay When They're Dead