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José Paulo – Ideal Decision José Paulo – Ideal Decision
You can also count with a great facilitator: technology. Use it
to your fullest advantage, after all, robots are present in industries
nowadays, companies use good technology to optimize processes,
and technology can increase the speed of business.
Always look for continuous improvement, focus on improving
methods and processes and your business will surely be profitable.
4th Pillar - Financial
Understanding what is behind the numbers and making the
right decision is vital. To do so, every businessman needs to focus
in the concept of “I x R”, based on investment and return, in other
words, it is necessary to understand if the focus is to invest and
what will be the return. That is why it is crucial to have the lowest
possible fixed costs and leave more variable costs.
For example, the salesman must have a low fixed salary and the
biggest earnings will be directed to variable costs. Do you know
why that is? So that he is not a loss to the company, but a profit,
which means he will earn more if he produces more, bringing re-
turn to the business.
It is also important to pay attention to your margin, this is a
key point because the mark-up rate must be the best possible, so
the business have real conditions to grow and to develop. To do
so, observe the indicators daily, such as Profit, for example, which
is the “engine” that makes the company grow.
The daily follow-up of the numbers is key and, as I said befo-
re, the company’s cash flow is the air for the lungs and expenses
are a hemorrhage. For how long can a person take a hemorrhage?
Not long, right? Depending on the hemorrhage flow, sometimes,
there is no time to save the person, and it is not different with a
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company.
The financial team must monitor the numbers daily, as well as
receipts, sales, revenues, expenses, and default. In fact, it is essential
to have good controllership, since every end of the month you
must make a vertical and horizontal analysis of the business to
know exactly the evolution of expenses and revenues, comparing
the cost centers month by month.
Always follow up on the tax regime, as it is always possible to
optimize your business in a legal and upright manner. Analyze if
your company is classified properly in the National Classification
of Economic Activities (CNAE). CNAE is a way to standardize the
codes of the economic activities all over the country, facilitating
the classification of companies, after all, there are different catego-
ries and places where you pay more or less taxes, and each place can
offer specific tax benefits
The big challenge is the tax war in Brazil and other countries in
the world, so you should review the possibility of tax optimization
every year. Always consult your accountant to study a way to pay
less taxes, under the law, which helps you to contain costs.
5th Pillar – People
Nothing brings more results to a company than having the ri-
ght people in the right places. And, as in a two-way street, nothing
brings more losses than having the wrong people in the wrong
places or having the wrong people in the right places.
The greatest key to success is to have the right person in the
right place to be able to produce well and deliver results. You, as
an entrepreneur, must be able to bring out the potential in people.
A great leader can encourage people to use their potential and to
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